Integrated Digital Marketing Lead

Highcross Shopping Centre; Leicester; On-site; GBP 55,000 - 75,000; Full time

Job summary

Highcross Shopping Centre is seeking a Digital Marketing Manager to lead the delivery of the digital marketing strategy and grow the centre’s social media presence across platforms.

You will support the Head of Marketing to deliver compelling campaigns that boost brand metrics, footfall, retailer sales and market share, aligning with the centre business plan. The role requires collaboration with the marketing team, data-driven decision making and strong content creation skills.

Qualifications

• Marketing experience across the full mix in a venue or retail sector.
• Demonstrable creative skills in asset creation using InDesign/Adobe tools.
• Experience coordinating influencer campaigns and briefings.
• Budget management and performance evaluation across campaigns.

Responsibilities

• Lead delivery of the annual marketing strategy and tactical plan.
• Drive the centre's digital marketing to engage visitors via website, emails, SEO and social media.
• Manage digital partners, agencies and data handlers; oversee tools and strategies.
• Plan and execute integrated digital campaigns with the team; monitor and optimise ROI/KPIs.
• Ensure the centre website is user-friendly and up-to-date; enable event ticket bookings.
• Develop content calendars and engage retailers to support digital channels.

Skills

Marketing experience across the full-m

Influencer liaison

Budget management

Stakeholder management

Tools

InDesign/Adobe

CMS

Digital advertising platforms (META)

Job description

Highcross Shopping Centre is seeking a Digital Marketing Manager to lead the delivery of the digital marketing strategy and grow the centre’s social media presence across platforms.

You will support the Head of Marketing to deliver compelling campaigns that boost brand metrics, footfall, retailer sales and market share, aligning with the centre business plan. The role requires collaboration with the marketing team, data-driven decision making and strong content creation skills.