Integrated Campaign Lead – Digital Marketing & Analytics

Aqa; England; On-site; GBP 32,000 - 46,000; Full time

Job summary

Aqa is seeking a Marketing Executive to lead the delivery of integrated campaigns across digital channels, including social, web and email. You will work with Marketing Managers and the Marketing Operations team to schedule activity, create compelling content and track performance to optimize engagement.

You will develop copy and assets for a range of promotional activities and collaborate with internal teams and external partners to ensure campaigns meet objectives and ROI.

Qualifications

• Experience delivering multi-channel campaigns across digital channels (social media, web, email).
• Strong copywriting and content development skills for promotional activity.

Responsibilities

• Develop integrated campaigns in collaboration with Marketing Managers to meet objectives.
• Schedule delivery of activity to time and budget and produce content for customer engagement.
• Create engaging copy/content for online and offline channels with subject matter experts as needed.
• Manage day-to-day execution of campaigns from concept to completion, on scope and ROI.

Skills

Integrated campaigns

Campaign management

Copywriting & content

Digital marketing

Stakeholder collaboration

Tools

Microsoft Dynamics

Job description

Aqa is seeking a Marketing Executive to lead the delivery of integrated campaigns across digital channels, including social, web and email. You will work with Marketing Managers and the Marketing Operations team to schedule activity, create compelling content and track performance to optimize engagement.

You will develop copy and assets for a range of promotional activities and collaborate with internal teams and external partners to ensure campaigns meet objectives and ROI.