Insights Manager (12-Month FTC)

Lloyds Banking Group; West of England; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension contribution up to 15%

Annual bonus

Share schemes including free shares

Discounted shopping

30 days holiday

Wellbeing initiatives and parental-lea

Job summary

Lloyds Banking Group in the UK seeks a Manager in the Group Corporate Affairs to lead insights for communications strategies and campaigns. You will identify what resonates with audiences, support the creation of impactful campaigns, and modernise how insights are generated and used, including AI-enabled approaches.

You will work across political, regulatory, institutional, colleague and external audiences, driving evidence-based decisions and collaboration with senior partners to shape

Qualifications

• Strong data analysis and data visualization capabilities.
• Experience using analytics to influence decision making and present data clearly.
• Experience with political, regulatory or institutional audiences is valuable.
• Translating audience insights into practical recommendations.
• Familiarity with primary research techniques and AI-enabled insights.

Responsibilities

• Develop understanding of drivers of corporate reputation externally.
• Embed AI-enabled research, social listening and horizon scanning.
• Refine measurement processes across audiences for accurate representation.
• Champion insight-led strategy and present developments to senior leaders.
• Lead insight projects and undertake horizon scanning, market/competitor scans.
• Deliver ad hoc insights to inform decision making.

Skills

Data analysis

Data visualization

Data storytelling

Influencing

Presentation

Collaboration

Project management

Agile

Budget management

Mentoring

Job description

Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper. As a manager in the Strategic Campaigns & Insights team (12-month FTC), you'll be responsible for providing insights for our communication strategies. You'll identify what resonates with and matters to our audiences to support the creation of impactful campaigns that enhance our reputation. You'll help modernise how we generate and use insight, combining traditional research with AI-enabled approaches.

Responsibilities

• Develop our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns. For example, through corporate audience deep dives and reputational trend analysis.
• Explore and embed new analytical approaches, including AI-enabled research, social listening, narrative testing and horizon scanning, to improve the speed, depth and foresight of our insights.
• Support the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
• Champion insight-led strategy, using data, technology and expert judgement to challenge assumptions, surface trade-offs and develop campaign direction, including through presentation of the latest insight developments to facilitate strategy discussions at planning forums.
• Lead on production and delivery of insight projects and support the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
• Deliver ad hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.

We'd love you to have experience of working across multiple audiences, including political, regulatory, institutional, colleague and external audiences to get the right result.

Qualifications and Experience

• Strong data analysis and data visualisation skills. Comfortable collating existing research and business knowledge to identify how to use data most effectively, identifying areas for further investigation.
• Experience of data storytelling and can use analytics to help influence decision making. Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.
• Experience of research involving political, public policy, regulatory or institutional audiences would be valuable.
• Experience of colleague or employee research, with expertise in translating internal audience insight into practical recommendations.
• A good understanding of various primary research techniques and, most meaningfully, the ability to turn this information into practical insights, so we can understand progress on the back of our results.
• Experience of social listening and secondary research techniques (e.g. desk research, online media monitoring and social listening, etc.) and outputs to further improve our reputation amongst our key audiences.
• Experience experimenting and using AI-enabled insight techniques (e.g. automated text analysis, scenario modelling or synthetic audiences), and translating outputs into clear, trusted advice for senior leaders.
• Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.
• You'll possess a curious mindset and a background in responsibly using AI to drive efficiency and improve creative outcomes.
• Self-motivated to deliver individual projects but also someone who is enthusiastic about working collaboratively.
• Project management skills, including familiarity with Agile approaches to project management.
• Supplier and budget management experience.
• Strong influencing skills - comfortable addressing and facilitating discussions with senior partners.
• Confident mentoring skills and supporting team members with their development.
• Experience gained in an insight or communications agency, corporate communications, public relations or think-tank environment would be advantageous.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies