Insights Analyst

Sky Retail Stores; Hounslow; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Free Sky TV or NOW package

Pension with employer contributions

Private healthcare

Tech schemes

Sky VIP rewards

Job summary

Sky Retail Stores seeks a data intelligence professional to provide dedicated insights and analytical support to Corporate Affairs. You will turn data and audience signals into clear recommendations that strengthen decision-making and reputation management.

You will own reporting, develop dashboards, and support post-campaign analysis while collaborating with the Insight Lead and cross-functional teams to drive ROI and improve communication strategies.

Qualifications

• Proven experience in data analysis and insight generation.

Responsibilities

• Act as dedicated insights partner for verticals within comms teams.

Skills

Data analysis

Insight generation

Communication

Dashboarding

Reporting

Cross-functional work

Experimentation testing

Reputation intelligence listening

Tools

Sprinklr

Google Analytics

Meltwater

WeArisma

Job description

Role overview :

You will provide dedicated business data intelligence and analytical support across the dedicated vertical communications teams within Corporate Affairs. This role turns data, audience signals and communications performance into clear insight, recommendations and actions that strengthen decision-making and reputation management.

What you'll do:

• Dedicated Business Intelligence Support: Act as the dedicated insights partner for set verticals within the comms departments, working closely with the Insight Lead to understand priorities and deliver decision-ready recommendations.
• Reporting Ownership: Own the analysis, interpretation and recommendations for your comms teams regular and adhoc reporting, ensuring outputs explain performance, identify trends, risks and opportunities - rather than simply presenting data. Along with supporting teams with post campaign analysis in evaluating against business objectives as needed.
• Data Extraction & Manipulation: Work with large and varied data sets (Quant and Qual) from multiple sources to uncover performance trends, audience behaviours and opportunities for greater effectiveness or efficiency. Undertake focused and exploratory investigations into priority business and communications questions, combining multiple data sources to develop evidence led points of view and recommendations.
• Insight Communication: Translate complex findings into clear stories, concise performance narratives and actionable recommendations for non-technical audiences and senior stakeholders
• Dashboarding & Reporting: Develop and maintain dashboards/consolidated reporting solutions that track key performance indicators and enable consistent, assessable reporting.
• Testing & Evaluation: Support experimentation (e.g., A/B testing, trial measurements) to gauge the ROI of new digital touchpoints, platforms and/or comms campaigns.
• Reputation Intelligence and Listening: Use media, social and audience listening to monitor reputation, identify emerging issues and provide timely intelligence
• Tools, Tech & Compliance: Work with the Group Communications Technology Team to ensure measurement and visualization needs are bedded into our tools and technology across existing and future infrastructure.

What you'll bring:

Essential criteria

• Proven experience in data analysis, both quantitative and qualitative, and insight generation, with the ability to turn evidence into clear business or communications recommendations.
• Strong experience shaping complex data into compelling performance reviews, including clear interpretation of what the results mean and what stakeholders should do next.
• Experience delivering reporting, post-campaign analysis or strategic investigations across multiple stakeholder groups or business areas.
• Knowledge of communications measurement, audience behavior and digital platforms across internal, external and social.
• Ability to work cross-functionally, manage competing priorities and adapt analysis to the needs of stakeholders.
• Clear written and verbal communication skills, with the confidence to explain insight to non-technical and senior audiences.

Desired criteria

• Experience using analytics and intelligence platforms such as Sprinklr, Google Analytics, Meltwater or WeArisma.
• Experience in reputation intelligence, media or social listening, and the identification of emerging issues or opportunities.
• Experience briefing or executing qualitative research methodologies.
• Data visualization and dashboarding capability.
• A data-literate, insight-led approach, with a focus on simplification, innovation and continuous improvement

Benefits:

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here's a taster:

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you'll work:

At Sky, we want to be a community that thrives by being together. Flexible working remains a key part of that. We want our people to have the best of both worlds - time working at home, as well as time in the office.

The hybrid working expectations for this role are 3 days in the Osterley office per week.

Your office base:

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there's plenty of space to see your big ideas come to life. Here you'll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there's free onsite parking available fo