Head of Audience (Digital)

sky; Hounslow; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Free Sky TV

Pension up to 9%

Private healthcare

Dental insurance

Discounts on Sky products

Sky VIP rewards

Job summary

Sky News is seeking a Head of Audience - Digital to lead audience growth, engagement and conversion across our digital platforms. You will connect editorial judgment, audience insight and commercial awareness to create distinctive, video-first experiences.

You’ll work with editorial, product, data, marketing and propositions teams to turn audience understanding into better content, journeys and platform priorities while maintaining trust and brand standards.

Qualifications

• Significant senior experience in digital news or media.
• Deep understanding of digital audience journeys and retention.
• Excellent editorial judgment and video-first content sense.

Responsibilities

• Collaborate with editorial, product, data, and marketing to shape content and propositions.
• Own the end-to-end digital audience growth, engagement and conversion strategy.
• Prioritize discovery, acquisition, engagement, and retention across platforms.
• Translate audience insights into video-first journeys and platform priorities.
• Provide senior editorial leadership for Sky News content across digital platforms.
• Use data, testing, and feedback to drive editorial and product improvements.
• Lead platform specialists and foster an audience-focused culture.

Skills

Audience growth

Leadership

Editorial judgment

Data-driven decision making

Tools

Video-first content

Job description

Sky News is a world-class news service with a spirit of innovation and a fresh approach to story- telling. Our aim is to be the best and most trusted place for news, reflecting the diversity of our audience. Made by people who dare to challenge. Made for people who want clarity in an uncertain world.

Shape how audiences discover, engage with and build lasting relationships with Sky News. As Head of Audience - Digital, you’ll lead the strategy for audience growth, engagement and conversion across our digital platforms, connecting editorial judgement, audience insight and commercial awareness to create distinctive, video-first experiences.

What you’ll do:

• Work closely with editorial, product, data, marketing and proposition teams to turn audience understanding into better content, experiences and propositions.
• Own the digital audience growth, engagement and conversion strategy, defining a clear end-to-end journey across owned and third-party platforms.
• Set priorities across discovery, acquisition, engagement, habit, registration, conversion and retention, balancing immediate platform performance with long-term audience value.
• Translate audience needs into video-first propositions, content journeys, curation standards and platform priorities that strengthen frequency, loyalty and subscriber value.
• Provide senior editorial leadership for the presentation, curation and distribution of Sky News content across digital platforms, while maintaining trust, editorial and brand standards.
• Use performance data, behavioural insight, testing and audience feedback to drive continuous improvement and turn learning into practical editorial and product action.
• Lead, develop and motivate platform specialists, setting clear priorities and building a collaborative, audience-focused culture centred on editorial excellence and experimentation.

Essential Criteria:

• Significant senior experience in digital news, publishing, audience development, product-led media or a closely related environment.
• Deep understanding of digital audience journeys, from discovery and acquisition through to engagement, registration, conversion and retention.
• Excellent editorial judgement, with the ability to deliver a premium, video-first content mix and audience experience.
• Proven ability to translate audience insight, performance data, testing and feedback into clear strategic and operational decisions.
• Experience shaping digital propositions, content journeys, curation approaches or platform strategies across multidisciplinary teams.
• Strong leadership, communication and influencing skills, with commercial awareness and the ability to balance reach, engagement, loyalty and subscriber value.

Desirable Criteria:

• Experience of registration, membership or subscription propositions in a news or media organisation.
• Experience of product development and using audience research to shape digital experiences.
• Understanding of audience value, lifecycle measurement and churn analysis.
• Experience managing a portfolio spanning owned platforms and major third-party platforms.

Your Office base:

Osterley

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there's plenty of space to see your big ideas come to life. Here you'll find 13 subsidised restaurants and cafes. You can re- energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there's free onsite parking available for cars, motorbikes and bicycles.

Benefits and perks :

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here's a taster:

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky
• Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you'll work:

At Sky, we want to be a community that thrives by being together. Flexible working remains a key part of that. We want our people to have the best of both worlds - time working at home, as well as time in the office.

The hybrid working expectations for this role are 3 days in the office per week.

Inclusion:

Our people make Sky what it is. That's why we're committed to being an inclusive employer, where everyone can be themselves, have their voice heard, and do their best work for our customers. It's an important part of being a fair and responsible business. We're a Disability Confident Accredited Employer and are committed to providing a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need