Insight Analyst (Account Executive) - Healthcare

Burson; London; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An innovative communications leader is seeking an Insight Analyst to join their dynamic Data & Intelligence team. This role offers the chance to leverage data and AI to solve complex challenges for leading brands. You will assist in data collection and analysis, ensuring accuracy and providing insights that drive impactful PR strategies. With a focus on personal development and a collaborative work environment, you will contribute to shaping the future of public relations. This is an exciting opportunity to be part of a forward-thinking company that values diversity and fosters creativity.

Benefits

25 days holiday per year

Flexible Public Holidays

Group life assurance (4x salary)

Discounted dental and travel insurance

Access to Headspace app

Westfield Health Cash Plan

Matched pension contributions

Private medical care

Enhanced maternity & paternity schemes

Qualifications

• Strong interest in media landscape and PR campaigns.
• Proficiency in data analysis and research tools.

Responsibilities

• Collect and organize data from various sources.
• Analyze data to identify insights for client campaigns.
• Prepare reports summarizing research findings.

Skills

Data Analysis

Microsoft Excel

Analytical Skills

Communication Skills

Problem-Solving

Education

Degree in a relevant field

Tools

Tableau

Power BI

Meltwater

Cision

Brandwatch

Job description

Join to apply for the Insight Analyst (Account Executive) - Healthcare role at Burson.

Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More About The Role
Are you passionate about leveraging data, AI, and innovative technology to solve complex challenges for leading brands? Burson's Data & Intelligence unit is a dynamic team at the forefront of the communications industry, offering unparalleled opportunities to drive impact and shape the future of PR.

We're a team of data scientists, engineers, analysts, and strategists who use advanced AI-driven solutions to:

• Anticipate & Manage Risk & Reputation: Predict potential crises, identify disinformation campaigns, and proactively manage brand reputation in an ever-evolving digital landscape.
• Create Personalised Content at Scale: Develop data-driven content strategies that resonate with specific audiences and drive engagement.
• Navigate Sector-Specific Challenges: Provide deep insights and tailored solutions for clients across diverse industries.
• Measure Performance & Demonstrate Value: Go beyond vanity metrics to demonstrate the real-world impact of PR campaigns and provide actionable insights for continuous improvement.

What You'll Do

• Assist in the collection, cleaning, and organisation of data from various sources, including media monitoring tools, social media platforms, survey data, and internal databases.
• Ensure data accuracy and integrity through rigorous quality control processes.
• Conduct research on industry trends, competitor activities, and target audiences to inform PR strategies.
• Analyze data to identify key insights and patterns relevant to client campaigns.
• Prepare clear and concise reports summarising research findings and data analysis.
• Support the development and implementation of metrics to measure the effectiveness of PR campaigns.
• Track and analyze campaign performance data, identifying areas for improvement.
• Assist in the creation of regular performance reports for clients, highlighting key achievements and insights.
• Contribute to the development of data-driven PR strategies and tactics, providing data-backed recommendations to enhance campaign effectiveness and reach target audiences.

Experience That Contributes To Success

• Possesses a strong interest in the media landscape and its influence on culture and society. Eager to understand how PR campaigns shape public perception and drive brand engagement.
• Demonstrates proficiency in Microsoft Excel (e.g., pivot tables, formulas).
• Familiarity with data visualisation tools (e.g., Tableau, Power BI) is a plus.
• Experience with traditional and social media monitoring platforms (e.g., Meltwater, Cision, Signal AI, Brandwatch) is an advantage.
• Interest in learning new data analysis and research tools.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Detail-oriented and highly organised.
• Ability to work independently and as part of a team.
• A proactive and curious mindset with a passion for learning.
• Demonstrated interest in data-driven decision-making and performance measurement.

Our London Office

Burson employs over 450 people in the UK, with offices in Southwark offering panoramic views of London, a roof terrace, and social spaces for meetings and events.

Key Burson Benefits

• 25 days holiday per year, increasing with service.
• Flexible Public Holidays.
• Group life assurance (4x salary).
• Discounted dental and travel insurance.
• Access to Headspace app.
• Westfield Health Cash Plan.
• Matched pension contributions.
• Private medical care.
• Enhanced maternity & paternity schemes after one year of service.

At Burson, diversity, equity, and inclusion are strategic priorities. We believe a diverse workforce fosters innovation, creativity, and meaningful client work. We are committed to hiring talented individuals from all backgrounds and identities, recognizing that your unique perspective makes us stronger.

We operate on a hybrid model, with teams in the office about four days a week. Please discuss any accommodation or flexibility needs during the interview process.