Insight Analyst

RAC; Bristol; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

RAC seeks an Insight Analyst to join their Bristol team, focusing on customer retention through data analysis. The ideal candidate will leverage analytical skills to influence strategic decisions and improve customer experiences across various platforms. Benefits include a competitive salary, flexible working, and comprehensive support services.

Benefits

FREE RAC Ultimate Complete Breakdown Service

25 days annual leave plus bank holidays

Group Personal Pension scheme with up to 6.5% contribution

Life Assurance cover

Family leave support

Personal support service available 24/7

Car salary sacrifice scheme

Access to online discounts portal

FREE onsite parking

Qualifications

• Degree qualified in a relevant subject.
• Experience in a similar analyst role.
• Strong collaboration and communication skills.

Responsibilities

• Analyze and report on customer data to influence retention strategies.
• Manage end-to-end tagging process.
• Communicate insights effectively with cross-functional teams.

Skills

Analytical skills

Problem solving

Commercial acumen

Collaboration

Communication

SQL proficiency

Education

Degree in maths, economics or business

Tools

Tag Management tools

Adobe Analytics

Job description

Social network you want to login/join with:

RAC have a fantastic opportunity for an Insight Analyst with strong analytical & problem-solving skills to join our dynamic Group Customer & Marketing team, in Bristol on a permanent basis. This role will be delivered on a flexible hybrid model of working three days from home and two days at our Bradley Stoke office.

We are seeking a data-driven individual to join our dynamic Insight Analysts team, with a primary focus on customer retention. In this role, you will analyse and report on data from multiple projects, becoming a Subject Matter Expert (SME) in customer retention. Your responsibilities will include translating customer insights into actionable recommendations, influencing strategic decisions, and identifying opportunities for improvement. Your strong analytical skills, commercial acumen, and collaborative spirit will be essential for ensuring data-informed decision-making across the team.

Additionally, you will support the delivery of seamless customer experiences within the MyRAC app, aligning with our strategy and commercial objectives. You will ensure that RAC can track and measure customer interactions with the mobile app, including auditing and reviewing the deployment of tags.

You will be output focused with an ardent desire to use data to demonstrate what we can do differently and better, to continue to grow one of the fastest growing 125-year-old business in the UK!

What You’ll Do…

• Gather and analyse user data from various sources to understand customer behaviour and present recommendations to influence customer retention.
• Identify trends, patterns, and insights to inform the retention strategy.
• Manage the end-to-end tagging process from request to deployment.
• Guide product development teams in the implementation tagging within their product set, including QA, debugging and support through to implementation and reporting
• Quantify the impact of decisions on key business metrics.
• Communicate effectively with cross-functional teams to ensure data-informed decision-making.
• Be recognised as an analytics expert, adding tangible value to business areas
• Clear and concise communication: able to get complex data stories across with ease and confidence

What You’llNeed...

The ideal candidate will have to be a degree qualified in a relevant subject such as maths, economics or business, or a practical knowledge of how to use the latest analytical thinking in a commercial environment. You’ll also need the following;

• Experience as an analyst or a similar role.
• Ability to work independently and manage multiple projects simultaneously.
• Commercial acumen and experience working with business teams to translate data insights into actionable strategies.
• Strong collaboration and communication skills, with the ability to bridge the gap between data analysis and non-technical audience.
• Demonstrable experience using a variety of analytical techniques and data insight tools.
• Experience with Tag Management tools and data layer creation and management
• Experience with configuration, management, and usage of digital analytics solutions (preferably Adobe Analytics)

You will…

• A curious and data-driven individual with a passion for understanding customer.
• A problem-solver who can think critically and identify opportunities for improvement.
• A strong collaborator who can effectively communicate insights and build relationships across teams.
• A self-starter with a proactive approach to identifying and analysing data.
• Be highly proficient in SQL

In return, we offer
At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:

• FREE RAC Ultimate Complete Breakdown Service from Day One.
• 25 days annual leave entitlement plus bank holidays.
• Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
• 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
• Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
• Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
• Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
• Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
• FREE onsite parking.

When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!