Influencer Partnerships Lead - Creator-Centric Campaigns

SMG; Nottingham; Hybrid; GBP 35,000 - 43,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund £1,800 yearly

Headspace subscription

£500 learning fund

4 wellbeing days per year

Annual Summer conference

Job summary

SMG is recruiting an Influencer Manager to sit inside Boots Media Group (BMG) and lead supplier-funded influencer activity for Boots. Based in Nottingham with a hybrid model of at least two days in the office, you will unify Boots strategy with supplier objectives, coordinating creator selection, contracting and activation to deliver standout campaigns.

You’ll grow the proposition commercially, build trusted relationships across Boots and suppliers, and explore creator-commerce and

Qualifications

• Experience in influencer marketing, creator partnerships, social media or integrated marketing.
• Plan and deliver influencer campaigns from brief through to execution.
• Knowledge of the UK creator landscape and how creators influence awareness, consideration and conversion.
• Experience negotiating creator fees, contracts, usage rights and commercial terms.
• Commercial mindset with understanding of margins and investing from clients or brand partners.

Responsibilities

• Lead supplier-funded influencer campaigns from strategy to activation.
• Select creators, platforms, formats and models based on objectives and customer journey.
• Ensure activity aligns with Boots brand and broader influencer strategy and supplier objectives.
• Oversee briefing, outreach, negotiation, contracting and execution of campaigns.
• Build relationships with supplier brands and act as their influencer expert within Boots and BMG.
• Lead influencer discussions in supplier meetings with strategies and results.
• Own commercial health of the proposition, negotiating creator fees and protecting margins.
• Develop integrated opportunities across events, content partnerships and creator-commerce models.
• Collaborate with Boots Marketing, Social, Content, Influencer, Media and Category teams.
• Coach junior team members and establish best-practice standards.
• Bring thinking from creator economy and social platforms into Boots supplier-funded influencer proposition.

Skills

Influencer marketing

Campaign management

Negotiation

Stakeholder management

Strategic planning

Job description

SMG is recruiting an Influencer Manager to sit inside Boots Media Group (BMG) and lead supplier-funded influencer activity for Boots. Based in Nottingham with a hybrid model of at least two days in the office, you will unify Boots strategy with supplier objectives, coordinating creator selection, contracting and activation to deliver standout campaigns.

You’ll grow the proposition commercially, build trusted relationships across Boots and suppliers, and explore creator-commerce and