Influencer Marketing Manager 12M FTC | Cult Beauty
Thg Plc
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Job summary
THG Beauty, Cult Beauty's Influencer Marketing Manager, leads the influencer strategy and day‑to‑day execution to drive revenue and new customer acquisition. You will build a creator ecosystem, manage a small team, and align activity with broader marketing goals across beauty brands.
Based in London on a nine‑month maternity cover, you will work closely with Paid Social, ECOM, CRM, and Trading to maximise impact, while maintaining a fast‑paced, innovative culture that thrives on performance and
Qualifications
- Previous experience in an Influencer Marketing Manager or Senior Influencer Executive role, ideally within beauty, retail or a consumer brand.
- Experience managing and motivating a team, with the confidence to provide direction, delegate effectively and support individual development.
- A strong commercial mindset, with experience analysing performance data and understanding revenue, new customer acquisition, cost of sale and profitability.
- A good understanding of the influencer landscape, including talent partnerships, affiliate activity, paid amplification and creator content.
- Experience developing influencer strategies that balance brand awareness with measurable commercial results.
- Confident working cross‑functionally.
- Good understanding of the influencer gifting landscape across various platforms and how to monitor these results accurately.
- Key understanding of contracts and legalities within influencer marketing.
- Strong organisational skills, with the ability to manage multiple priorities and keep activity moving at pace.
- A proactive and solution‑focused approach, with the confidence to make decisions and take ownership.
- Genuine passion for beauty, an understanding of the UK beauty landscape and an instinct for identifying exciting talent and cultural opportunities.
- At least 3 years' experience working at this level of management.
Responsibilities
- Drive the delivery of Cult Beauty's influencer strategy, ensuring activity supports the wider marketing and business priorities.
- Oversee the planning and delivery of influencer campaigns, ensuring activity is strategically aligned, commercially sound and delivered on time.
- Build a creator ecosystem that brings together high-profile talent, beauty experts, performance led creators, emerging talent and community voices.
- Lead and motivate the Influencer Marketing team, providing clear direction, support and accountability across all areas of activity.
- Own the day‑to‑day management of the team, ensuring priorities are clear, workloads are balanced and activity is delivered to a high standard.
- Drive the commercial performance of the influencer channel, ensuring activity is focused on delivering revenue, new customer acquisition and profitable growth.
- Lead the ongoing analysis of monthly performance, reviewing revenue, new customer acquisition, cost of sale and gross profit against year‑on‑year performance.
- Use performance insights to identify opportunities, challenge underperforming activity and make recommendations on where to invest, optimise or scale with the help of MMM and CiQ platforms.
- Work closely with Paid Social, ECOM, CRM, Search and Trading teams to ensure influencer activity is supported by the right channel strategy.
Skills
Job description
THG Beauty
UK, London
Full-time
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin,with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert‑led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast‑moving culture with the scale, data and technology of a global e‑commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months.
We are looking for an experienced and commercially minded Influencer Marketing Manager to join Cult Beauty on a nine‑month maternity cover contract.This is an exciting opportunity for someone who is passionate about beauty, understands the power of influencer marketing and knows how to bring a team together to deliver great work.You will play a key role in the Influencer Marketing team, providing clear direction, keeping the team motivated and ensuring our influencer strategy continues to deliver against wider business objectives. You will take ownership of the day‑to‑day running of the channel, balancing creative thinking and brand building with a strong focus on revenue, new customer acquisition and profitability.Working closely with the wider marketing and commercial teams, you will help drive Cult Beauty's position as a leading destination for beauty discovery, using creators to build brand desirability, connect with new audiences and convert influence into measurable business growth.We are looking for someone who is confident leading people, comfortable making decisions and able to bring energy, accountability and fresh thinking to the team which currently sits at three.
- Drive the delivery of Cult Beauty's influencer strategy, ensuring activity supports the wider marketing and business priorities.
- Oversee the planning and delivery of influencer campaigns, ensuring activity is strategically aligned, commercially sound and delivered on time.
- Build a creator ecosystem that brings together high-profile talent, beauty experts, performance led creators, emerging talent and community voices.
- Lead and motivate the Influencer Marketing team, providing clear direction, support and accountability across all areas of activity.
- Own the day‑to‑day management of the team, ensuring priorities are clear, workloads are balanced and activity is delivered to a high standard.
- Drive the commercial performance of the influencer channel, ensuring activity is focused on delivering revenue, new customer acquisition and profitable growth.
- Lead the ongoing analysis of monthly performance, reviewing revenue, new customer acquisition, cost of sale and gross profit against year‑on‑year performance.
- Use performance insights to identify opportunities, challenge underperforming activity and make recommendations on where to invest, optimise or scale with the help of MMM and CiQ platforms.
- Work closely with Paid Social, ECOM, CRM, Search and Trading teams to ensure influencer activity is supported by the right channel strategy.
- Previous experience in an Influencer Marketing Manager or Senior Influencer Executive role, ideally within beauty, retail or a consumer brand.
- Experience managing and motivating a team, with the confidence to provide direction, delegate effectively and support individual development.
- A strong commercial mindset, with experience analysing performance data and understanding revenue, new customer acquisition, cost of sale and profitability.
- A good understanding of the influencer landscape, including talent partnerships, affiliate activity, paid amplification and creator content.
- Experience developing influencer strategies that balance brand awareness with measurable commercial results.
- Confident working cross‑functionally.
- Good understanding of the influencer gifting landscape across various platforms and how to monitor these results accurately.
- Key understanding of contracts and legalities within influencer marketing.
- Strong organisational skills, with the ability to manage multiple priorities and keep activity moving at pace.
- A proactive and solution‑focused approach, with the confidence to make decisions and take ownership.
- Genuine passion for beauty, an understanding of the UK beauty landscape and an instinct for identifying exciting talent and cultural opportunities.
- At least 3 years' experience working at this level of management.
- Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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