Influencer Marketing Manager

JR United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a creative Influencer and Partnerships Manager to enhance their acquisition strategy. This role involves managing influencer campaigns, building strategic partnerships, and optimizing performance metrics. Join a dynamic team dedicated to making a positive social impact while working in a fast-paced environment. You'll have the opportunity to engage with the UK creator economy and drive measurable campaign results. With a commitment to diversity and inclusion, this company values all backgrounds and perspectives, making it an exciting place to grow your career.

Benefits

Generous stock options scheme

30 days annual leave plus bank holidays

Annual office closure between Christmas and New Year

Private medical and dental insurance

9% employer pension contributions

£1,200 annual learning and development budget

Home office equipment budget

Enhanced family leave policies

Life assurance of 4x salary

Qualifications

• Strong knowledge of the UK influencer landscape.
• Performance-driven mindset with experience optimizing metrics.
• Proven ability to build long-term creator relationships.

Responsibilities

• Plan and manage full-funnel influencer campaigns.
• Identify and build strategic partnerships with brands.
• Deliver post-campaign analysis with insights and learnings.

Skills

Influencer Marketing

Performance Metrics (CAC, LTV)

Campaign Management

Relationship Management

Analytics (Google Analytics, Meta Ads Manager)

Tools

Aspire

Google Analytics

Meta Ads Manager

TikTok Ads Manager

Job description

Social network you want to login/join with:

• Office Policy: Minimum 3 days a week in the office
• Contract type: Permanent, full time

Who We Are:

As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. Omaze has scaled in the UK, reached profitability, raised over £80 million for charities, and created nearly 40 millionaires through house and prize draws. We work with charities like British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, and have partnered with celebrities such as Prince William, David Beckham, and Brian Cox. Omaze is committed to growth and significant social impact globally.

Visit Omaze.co.uk to learn more about our mission.

Why You’ll Love Working at Omaze:

• Growth: One of the fastest-growing companies worldwide.
• Impact: Be part of a team dedicated to creating positive change.
• Pioneering: Engage in innovative initiatives.
• Culture: We work hard, grow together, and spread joy.

About The Job

We’re seeking a creative, commercially-minded Influencer and Partnerships Manager to enhance our acquisition strategy through influencer marketing, brand collaborations, and sponsorships. You will work within the Growth team, bridging performance marketing and creative storytelling, identifying scalable growth opportunities with influencer and brand partnerships that connect with our audience. A deep understanding of the UK creator economy, testing new formats, and driving measurable campaign results are essential.

What You’ll Be Doing

Influencer Marketing

• Plan and manage full-funnel influencer campaigns focused on performance metrics like CAC & LTV.
• Source and secure paid and earned influencers aligned with campaign goals.
• Coordinate shoots with influencers, managing briefing, logistics, and approvals.
• Create compelling influencer briefs that translate campaign messaging into high-converting content.
• Report on influencer impact using analytics, sharing insights on engagement, reach, and conversions.
• Experiment with platforms/formats (TikTok, Reels, Shorts) to find scalable content and audience opportunities.

Partnerships & Collaborations

• Identify and build strategic partnerships with UK brands/events to reach new audiences.
• Negotiate and manage co-branded activations, including rewards and product placements.
• Develop joint growth initiatives (e.g., referral swaps, email collaborations) tied to acquisition goals.
• Coordinate with Growth and Brand teams to align partnerships with campaign calendars.
• Collaborate with Paid Media and CRM teams to repurpose content for performance channels.
• Provide insights to shape creative and ad strategies.
• Own performance metrics across channels, optimizing for CAC and revenue contribution.
• Ensure campaigns are conversion-focused and support broader growth objectives.

Relationship & Community Management

• Build and nurture long-term influencer relationships for authentic content partnerships.
• Maintain an influencer CRM tracking contracts, rights, and performance.
• Represent Omaze UK’s mission in all external interactions.

Insights & Reporting

• Deliver post-campaign analysis with attribution, learnings, and next steps.
• Stay updated on creator and influencer trends to keep Omaze UK innovative.

About You

• Strong knowledge of the UK influencer landscape, able to identify talent aligned with Omaze’s mission.
• Performance-driven mindset with experience optimizing metrics like CAC, ROAS, and LTV.
• Experience managing end-to-end influencer campaigns, including briefing, logistics, and reporting.
• Proven ability to build long-term creator relationships for authentic content.
• Proficiency with platforms such as Aspire, Google Analytics, Meta Ads Manager, TikTok Ads Manager, and tracking tools.
• Understanding of high-growth, performance-driven environments and influencer marketing’s role in acquisition.
• [Ideally] Experience developing brand partnerships that deliver measurable outcomes.

We value diversity and encourage all backgrounds, identities, and perspectives to apply, fostering an inclusive environment where everyone can be authentic.

What’s In It For You

• Generous stock options scheme
• 30 days annual leave plus bank holidays
• Annual office closure between Christmas and New Year
• Private medical and dental insurance
• 9% employer pension contributions (when contributing at least 2%)
• £1,200 annual learning and development budget
• Home office equipment budget
• Enhanced family leave policies
• Life assurance of 4x salary

Our hiring process

Our process varies by role, especially technical ones, but generally includes:

• Screening call with Talent Lead
• First interview with Hiring Manager
• On-site interview with stakeholders
• Final interview with an Executive

It typically takes 2-3 weeks after your initial screening. We hire on a rolling basis, so apply early. For questions, contact us at [emailprotected].