Influencer Marketing Manager

BRIGHTERBOX; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

Une entreprise innovante dans le commerce social cherche un Responsable des Créateurs de Contenu Affiliés pour TikTok Shop. Ce rôle essentiel implique la gestion de créateurs, la construction de communautés et l'analyse des performances pour maximiser les ventes. Vous travaillerez en étroite collaboration avec des marques reconnues, utilisant vos compétences organisationnelles et analytiques pour transformer les collaborations en opportunités de croissance. Rejoignez une équipe dynamique qui repense le paysage du commerce électronique.

Qualifications

• Compréhension des créateurs de contenu affiliés sur TikTok Shop.
• Capacité à gérer de grands ensembles de données et à identifier des informations.
• Compétences en communication orale et écrite.

Responsibilities

• Gérer l outreach et le contrat de tous les créateurs de contenu affiliés.
• Analyser la performance des créateurs et optimiser les stratégies.

Skills

Organisation

Analyse de données

Gestion de processus

Communication claire

Education

Expérience avec les Influenceurs et Affiliés sur des plateformes de commerce social

Job description

This company is revolutionising social commerce, reshaping how brands thrive and grow in an era of socially enabled transactions. They've curated a portfolio of exceptional (well-known and seriously cool) brands, and are unlocking their potential for social commerce revenue growth. They provide an end-to-end solution that sees them manage everything from logistics and forecasting to affiliate management and Live Shopping. With a blend of unparalleled experience, expertise, and state-of-the-art technology, they're changing the way brands think about the highest growth channel in E-commerce.

Role overview:
On TikTok Shop, Affiliate content (both short video and live shopping) is the largest contributor to brand revenue. In this role, you are responsible for 1) deciding which affiliate content creators to work with, 2) building processes to contact them at scale, 3) approving and distributing product samples, 4) ensuring creators regularly post content and 5) building communities to keep creators engaged and motivated to generate sales. You are the subject matter expert on affiliate marketing, providing your expertise to support all the company’s brands.

Core responsibilities:

• Manage the outreach and contracting of all Affiliate Content Creators.
• You will spend time researching and analysing what makes an effective affiliate content creator. You will then combine that knowledge with knowledge of the brand to ensure you find creators that fit each brand’s customer base.
• You will build processes and manage overseas Virtual Assistants to contact hundreds of creators every day, encouraging them to produce content for our brands. You will manage a budget of samples, commissions and even fixed fees to agree collaborations with creators.
• You will build Affiliate strategies for key campaign moments (e.g. Black Friday) or product launches, suggesting a specific combination of different creator types and posting windows to maximise impact.
• You will monitor the efficiency of your creator outreach (e.g. tracking time taken from first contact to video creation) and make changes to the process to improve conversion rate and speed.
• Build communities to maximise creator output and performance.
• You will build communities of creators in Lark and WhatsApp groups, partnering with Content Specialists to share video concepts and best practices to encourage them to make more effective videos.
• You will also run competitions to encourage increased content output.
• Analyse Affiliate performance, improving our understanding of which creators perform best.
• You are ultimately responsible for the performance of Affiliate content as a revenue lever. You will need to regularly analyse and understand Affiliate performance, monitoring changes in content output and impact on sales.
• You will continuously refine your view on what makes an effective content creator, removing the weaker creators from communities and increasing collaboration with high-performance creators.

Who you are:

• Highly organised and structured. You are able to manage the scale and complexity of multiple brands, products and creators. You are comfortable working to tight deadlines.
• Naturally analytical. You enjoy analysing large data sets, identifying insights and using them to drive actions.
• Process oriented. To manage the scale of dealing with thousands of creators, you are able to build and standardise processes.
• Clear communicator. You are confident expressing your opinion on the right path forward and will clearly call out risks and potential delays.

Essential qualifications:

• Existing knowledge, understanding and experience of working with Influencers and Affiliates selling on Social Commerce platforms (primarily TikTok Shop).