Influencer Marketing Manager

Pulse Advertising; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Pulse Advertising is seeking a Manager in Influencer Marketing to independently run campaigns from concept to reporting, casting creators across global markets and proving impact with data. You will negotiate terms, manage budgets, and collaborate with Strategy and internal teams to deliver seamless, results-driven campaigns.

The ideal candidate brings 3+ years in social media, deep creator marketing knowledge, and a hands-on, team-oriented mindset.

Qualifications

• 3+ years in social media, with at least 2 years in influencer marketing.
• Strong understanding of creator marketing platforms, formats and cultural shifts.
• Proven creative campaign concepting and matching with creators.
• Data-driven with budget responsibility and KPI awareness.
• Experience with CreatorIQ, Captiv8 or Tribe and campaign spreadsheets.
• Knowledge of AI opportunities and challenges in the industry.
• Excellent collaboration and team leadership skills.

Responsibilities

• Independently manage medium-scale creator campaigns end to end.
• Cast and source creators across global markets based on fit.
• Stay ahead of platforms and trends to generate fresh ideas.
• Negotiate rates and contract terms and communicate margins to clients.
• Collaborate with Strategy and internal teams; manage client communications.
• Analyze performance, prepare reporting and flag upsell opportunities.
• Provide second pair of eyes to catch issues and drive creative thinking.

Skills

Influencer marketing experience

Campaign management

Budget management

Data-driven decision making

Creative concepting

Team leadership

Tools

CreatorIQ

Captiv8

Tribe

Job description

You live and breathe creator marketing. You understand how it really works today, and you're hungry to shape where it goes next. As a Manager in Influencer Marketing at Pulse, you'll have every opportunity to succeed, both operationally and as a team leader. You'll independently run our campaigns from concept to execution to reporting: turning a client brief into an original creative idea, casting the right creators to bring it to life, and proving the impact with data. We love what we do and are constantly evolving. Do you have the right drive? Then start a new chapter of your career with us.

Tasks

• You independently manage medium-scale creator campaigns end to end: brief, creative concept, casting and execution
• You match and source creators across global markets (North America, Europe, Asia, Middle East, US) based on brand, audience and cultural fit, not just reach
• You stay ahead of platforms, formats and creator economy trends, turning that fluency into fresh ideas clients haven't seen before
• You negotiate rates and contract terms confidently, and work comfortably with margin, communicating it to clients when needed
• You collaborate with Strategy and internal teams while managing client and partner communication for seamless delivery
• You analyze performance, prepare reporting and proactively flag upsell opportunities
• You bring a "second set of eyes" to campaigns and concepts, catching cultural, legal or exclusivity issues early, and drive creative thinking that pushes Pulse's business forward

Requirements

• You have at least 3 years of experience in the social media field, including a minimum of 2 years in influencer marketing
• You have a deep, current understanding of how creator marketing works today, including platforms, formats and cultural shifts, plus sharp instincts for which creators fit which brief
• You have a proven creative muscle, coming up with original campaign concepts and knowing how to pair them with the right creators to make them land
• You are data driven and confident with budget responsibility, comfortable negotiating rates and working with margin and CPM, ROI and KPIs are second nature to you
• You're experienced with creator marketing tools such as CreatorIQ, Captiv8 or Tribe and comfortable managing these alongside manual campaign sheet work
• You have a solid understanding of AI, its opportunities and its challenges, and actively think about how it's shaping the industry
• You thrive at a fast pace, comfortable spinning many plates while staying sharp on detail, both creatively and analytically
• You are a true team player with a strong hands-on mentality, a positive attitude and the ability to motivate your team
• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you're welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don't fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you'll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices