Influencer Marketing Executive

JR United Kingdom; Preston; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading marketing company in the beauty sector is searching for an Influencer Marketing Executive based in Preston. This role involves managing influencer activities, overseeing budgets, and driving innovative marketing strategies across social platforms like TikTok. The ideal candidate is passionate about beauty, creative, and organized, ready to enhance the company's reach in influencer marketing.

Qualifications

• Experience managing budgets and measuring ROI.
• Strong knowledge of TikTok Shop and influencer collaboration.
• Organized and up-to-date with marketing trends.

Responsibilities

• Manage daily influencer activities and oversee paid marketing budget.
• Lead TikTok Shop affiliate program and handle gifting.
• Research and identify relevant influencers for key campaigns.

Skills

Passion for Influencer Marketing

Budget Management

Knowledge of TikTok Shop

Creativity

Attention to Detail

Job description

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Influencer Marketing Executive, Preston, Lancashire

Location: Preston, Lancashire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

REPORTS TO: Influencer and Partnerships Manager

BUSINESS OVERVIEW: Tatti Lashes is a global brand in the eyelash sector, selling products in over 100 countries. They have over 2 million online customers, and their products are available in retailers like Superdrug (850 stores) and Asos.

JOB OVERVIEW: The Influencer and Marketing Executive will manage influencer marketing activities, focusing on paid influencer campaigns, TikTok Shop, Affiliates, and supporting general marketing tasks as needed.

OBJECTIVES OF THIS ROLE

• Manage daily influencer activities with the Influencer and Partnerships Manager.
• Oversee the paid marketing budget, monitor ROI, and guide future strategies.
• Handle the gifting program and update the PR list regularly.
• Lead the TikTok Shop affiliate program, manage platform activities, send samples, and collaborate with creators.
• Research and identify relevant influencers, focusing on key territories and channels.
• Suggest new content ideas and campaigns to enhance reach through influencer marketing.
• Identify growth opportunities within influencer marketing, focusing on trending topics and creative briefs.
• Support on shoot days, events, and offline marketing opportunities.
• Assist with day-to-day tasks on the Shopify platform.

MUST HAVE:

• A passion for Influencer Marketing and a proactive attitude.
• Experience managing budgets and measuring ROI.
• A love for beauty products.
• Strong knowledge of TikTok Shop, including product listings and working with influencers.
• Creative, confident, and up-to-date with trends.
• Organized with attention to detail.