Influencer Manager (Crypto)

Kinetic Investments; London; On-site; GBP 40,000 - 80,000; Full time

Benefits offered by this job

Team Socials

Growth Opportunities

Friendly Work Environment

Ownership of Work

Job summary

An established industry player is seeking a proactive Crypto KOL Manager to enhance relationships with influential personalities in the crypto space. This role involves managing KOL partnerships, optimizing campaign performance, and exploring new geographical markets to boost brand visibility. The ideal candidate will possess strong communication and analytical skills, thrive in a dynamic environment, and have a solid understanding of the crypto landscape. Join a talented team dedicated to innovation and success, where your contributions will be valued and recognized. This is an exciting opportunity to grow within a supportive and vibrant company culture.

Qualifications

• 2+ years of experience in KOL/influencer marketing, preferably in crypto or fintech.
• Strong understanding of the crypto space and trends with a network of KOLs.

Responsibilities

• Manage relationships with KOLs and influencers in the crypto space.
• Track and report on KOL campaign effectiveness using key metrics.
• Oversee large budgets for KOL campaigns ensuring optimal resource allocation.

Skills

KOL/Influencer Marketing

Communication Skills

Negotiation Skills

Analytical Skills

Project Management

Relationship Building

Education

Bachelor's Degree

Tools

Hootsuite

Influencity

Job description

This range is provided by Kinetic Investments. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

We are looking for individuals who are switched on, proactive and motivated. If that sounds like yourself then please get in touch!

As a Crypto KOL Manager, you will play a pivotal role in managing and optimizing relationships with influential crypto personalities, thought leaders, and content creators across various platforms. You will be responsible for building effective communication channels, managing large budgets, and exploring new geographical markets to drive engagement and brand visibility. Your ability to effectively collaborate with KOLs while analysing performance data will be key to the success of our marketing efforts.

Key Responsibilities:

KOL Strategy & Relationship Management:

1. Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.
2. Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.
3. Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.

Communication Management:

1. Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.
2. Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.
3. Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.

Performance Reporting & Analysis:

1. Track, analyse, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.
2. Create detailed reports and provide actionable insights to improve future campaigns.
3. Adjust strategies based on data and feedback to continually optimize results.

Exploring New GEOs & Expanding Reach:

1. Research and identify new geographical markets (GEOs) with untapped potential for crypto KOL campaigns.
2. Develop region-specific strategies and work with KOLs in emerging markets to broaden the brand's reach.
3. Monitor market trends and competition in different GEOs to stay ahead of the curve.

Budget Management:

1. Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.
2. Track expenses, negotiate rates, and ensure campaigns stay within budget.
3. Provide regular budget forecasts and adjustments based on performance and campaign priorities.

Requirements

1. 2+ years of experience in KOL/influencer marketing, preferably in the crypto, blockchain, or fintech sectors.
2. Strong understanding of the crypto space and trends, with a network of existing KOLs or influencers.
3. Proven experience managing large budgets and campaigns across various channels and GEOs.
4. Excellent communication, negotiation, and relationship-building skills.
5. Analytical mindset with a data-driven approach to campaign performance and reporting.
6. Ability to thrive in a fast-paced, dynamic environment, managing multiple campaigns simultaneously.
7. Experience using KOL management tools and analytics platforms (e.g., Hootsuite, Influencity, etc.) is a plus.
8. Strong project management and organizational skills, with attention to detail.
9. Fluency in English; additional language skills are a plus (especially in high-growth markets like Asia, Latin America, and Eastern Europe).

Perks of working with us

1. You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do.
2. We offer a place for you to take ownership of your work and grow within the business.
3. Everyone is valued, listened to and recognised as contributing in their own way to the company's success.
4. We have a great work-hard play-hard culture, so expect lots of team socials!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Advertising Services