Product Communications Lead

Blockchai; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Equity

London office 4 days/week in-person

Work from Anywhere (up to 20 days/year

ClassPass

Unlimited vacation

Job summary

Blockchain.com is seeking an experienced Communications Lead to shape the product, regulatory, and technology narrative driving visibility across consumer and institutional portfolios. You will lead a strategic comms approach at the intersection of product, AI, and compliance, influencing press, influencers, and industry conversations.

You will own end-to-end product launch communications, coordinate with Marketing and Product, and develop compelling technical and regulatory storytelling that

Qualifications

• More than 5 years of experience leading crypto/DeFi/fintech comms programs.
• Proven ability to translate complex crypto products into compelling value propositions for press and audiences.
• Strong collaboration with Product, Marketing, Strategy, Legal and Compliance.

Responsibilities

• Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, at the intersection of consumer and institutional products, AI, and regulatory/compliance.
• Own end-to-end comms for a full pipeline of product launches; align with Marketing and Product on plans.
• Lead licensing, regulatory, and compliance announcements; contribute to policy conversations.
• Define and champion Blockchain.com’s AI positioning and storytelling for internal and customer-facing use.
• Own press and influencer relationships; expand set of innovation news audiences.
• Develop high-impact thought leadership platforms for product, technical, and AI spokespeople; pursue speaking engagements and awards.
• Create compelling product-focused content, including blog posts, press releases, and executive social posts.

Skills

Crypto literacy

Editorial skills

Cross-functional collaboration

Strategic communications

Stakeholder management

Job description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for an experienced Communications Lead to help shape the next chapter of Blockchain.com’s product innovation, regulatory strength, and technology story.

As Product Comms Lead, you will manage communications and content around our product announcement pipeline, innovation narrative, licensing wins, and technology thought leadership across Blockchain.com’s consumer and institutional portfolio. You will be responsible for making Blockchain.com highly visible, relevant, and recognized as a leading force in the industry among press and other key stakeholders who engage with our content.

This person will be responsible for making Blockchain.com highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content. You will lead the tech-forward earned (PR) and owned media strategy and execution across major launches, evergreen blog and thought leadership content, and select regulatory/policy news cycles.

The ideal candidate is equal parts crypto-native storyteller and comms tactician. You aren't just a media hound; you are a strategic comms pro who knows how to position cutting-edge tech, products and regulatory progress so that they accrue to the overall narrative we’re building for Blockchain.com. You understand what makes press tick and can get them to write, but you’re also able to weave a technology story through other channels, from written blog content to executive social to awards submissions.

The right candidate combines a deep literacy of the crypto industry and its influencers (traditional press and emergent) with a proven ability to turn complex financial concepts, products, AI advances and regulatory milestones into compelling storylines, press coverage and content that drives attention, trust and adoption.

WHAT YOU WILL DO

• Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.
• Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing’s product campaigns support and are supported by Comms-led work.
• Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
• AI Positioning: Define and champion Blockchain.com’s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
• Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics. Widen the set of emerging influencers we reach with innovation news.
• Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
• Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive (and occasionally corporate) social posts.

WHAT YOU WILL NEED

More than 5 years of experience leading branches of a crypto, DeFi, fintech, or an adjacent comms program.

• Deep crypto literacy, with an aptitude for learning more and going deep on Blockchain.com’s business, product and regulatory roadmap.
• Proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences.
• Strong cross-functional collaboration, with experience partnering on workflows across Product, Marketing, Strategy, Legal and Compliance.
• Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details.
• Comfort working in a hyper-fast, high-judgment environment where market conditions change daily.

NICE TO HAVE

• Existing crypto industry media and influencer relationships
• Experience with comms/content about trading products, derivatives, options, perps, prediction markets, etc.
• Experience with comms/content centered on regulatory, licensing or policy topics.

COMPENSATION & PERKS

• Full-time salary based on experience and meaningful equity in an industry-leading company
• This is a role based in our London office, with a mandatory in-office presence four days per week.
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
• ClassPass
• Unlimited vacation policy; work hard and take time when you need it
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.