Industrial Modality Director

0053 Varex Imaging Corporation; England; On-site; GBP 85,000 - 110,000; Full time

Job summary

Varex Imaging Corporation in the United Kingdom seeks a Senior Product Marketing Manager to lead marketing and solution strategy for new industrial product launches, including X-ray component bundles, photon counting technologies and microfocus X-ray sources.

You will conduct market analysis, define product requirements, craft value propositions, and collaborate with engineering, operations and sales to deliver compelling campaigns and regional rollouts.

Qualifications

• Bachelor’s or Master’s degree in Engineering, Marketing, or related field; MBA preferred.

Responsibilities

• Lead marketing and solution strategy for new Industrial product launches (NPI).
• Conduct market analysis to identify trends, needs, competitive strategies, and opportunities.
• Spearhead development of industrial imaging solutions and ensure market readiness.
• Define product requirements from customer feedback and market data.
• Craft and refine value propositions for new products and solutions.
• Define and execute the industrial solution roadmap with multi-year planning.
• Collaborate with engineering, operations and sales for launches and lifecycle management.
• Engage OEMs and key accounts to validate product-market fit and gather feedback.
• Develop marketing plans, value propositions, launch plans, and sales enablement tools.

Skills

Product marketing

Solution development

Strategic marketing

Leadership & communication

Cross-functional collaboration

Education

Bachelor’s or Master’s degree in Engineering or Marketing

MBA preferred

Job description

Description

Key Responsibilities

• New Product Introduction (NPI): Lead the marketing and solution strategy for new Industrial product launches, including X-ray component bundles, photon counting technologies and microfocus X-ray sources
• Market Analysis: Conduct comprehensive market analysis utilizing both quantitative and qualitative methods. Identify emerging trends, customer needs, competitor strategies, and market opportunities to inform portfolio direction.
• Solution Development: Spearhead the creation and development of innovative Industrial imaging solutions including X-ray component bundles, photon counting technologies and microfocus X-ray sources, ensuring they meet market demands and are ahead of industry trends.
• Product Requirement Definition: Gather and analyze customer feedback, market data, and technology advancements to define clear, actionable product requirements for new Industrial offerings.
• Value Proposition Development: Craft and refine unique value propositions for new Industrial products and solutions, highlighting their competitive advantages and aligning them with the needs and expectations of the target customer segments.
• Strategic Leadership & Roadmap Definition: Define and execute the Industrial solution roadmap in alignment with Varex’s strategic initiatives and in close collaboration with the business units. Establish multi-year product roadmaps, prioritizing features and innovations based on market analysis, business value, and customer impact.
• Cross-functional Collaboration: Partner with engineering, operations, and sales to ensure readiness for product launches and to support lifecycle management.
• Customer Engagement: Act as the voice of the customer, engaging with OEMs and key accounts to validate product-market fit and gather feedback for continuous improvement.
• Marketing Execution: Develop compelling value propositions, launch plans, and sales enablement tools to support global campaigns and regional rollouts.

Qualifications

• Bachelor’s or Master’s degree in Engineering, Marketing, or related field; MBA preferred.
• 8+ years of experience in industrial imaging, preferably in non-destructive testing X-ray technologies.
• Proven track record in product marketing, solution development, or strategic marketing roles.
• Strong understanding of X-ray system architecture, OEM dynamics, end-user applications and imaging trends.
• Experience with new product introductions and cross-functional launch planning.
• Excellent communication, leadership, and stakeholder management skills.
• Willingness to travel globally as needed.

Why Join Varex Imaging?

At Varex Imaging, we are making the invisible visible. Join a global leader in X-ray imaging components and help shape the future of diagnostic imaging. You’ll work with a passionate team committed to innovation, quality, and customer success.

Time Type:

Full time

Job Type:

Regular

Work Shift:

N/A

Pay Rate Type:

Salary