Industrial AI Marketing Campaign Lead

IFS Nexus Black; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Nexus Black, part of IFS, is seeking an experienced marketing lead to own end-to-end campaigns across Resolve, Comply and Flow for energy, utilities, aerospace, and manufacturing sectors. You’ll craft the narrative, build landing pages, and drive pipeline in a fast-paced, AI-first stack environment.

Join a small, high-ownership team focused on shipping tangible outcomes and collaborating with global marketing to maximize demand and revenue impact.

Qualifications

• Proven track record in enterprise software marketing or sales enablement.
• Strong communication and storytelling abilities.
• Comfortable operating in a matrix organisation and fast-paced environment.

Responsibilities

• Own end-to-end NxB campaigns from concept to pipeline attribution.
• Collaborate with Product Marketing and central IFS teams to align messaging and assets.
• Lead AI-first marketing initiatives using HubSpot and integrated tools.
• Develop content and assets for field service, maintenance, compliance, and manufacturing audiences.
• Manage budgets and vendor relations with attention to financial accuracy.
• Drive inbound and net-new demand through integrated channels and ABM plays.

Skills

Flexibility

Adaptability

Stakeholder management

Presentation skills

English proficiency

Problem solving

Job description

Nexus Black, part of IFS, is seeking an experienced marketing lead to own end-to-end campaigns across Resolve, Comply and Flow for energy, utilities, aerospace, and manufacturing sectors. You’ll craft the narrative, build landing pages, and drive pipeline in a fast-paced, AI-first stack environment.

Join a small, high-ownership team focused on shipping tangible outcomes and collaborating with global marketing to maximize demand and revenue impact.