Individual Giving Officer (Retention & Mid-Value)

Birdlife-International; Cambridge; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Hybrid work model

12% pension contribution

25 days annual leave

LinkedIn Learning access

Cycle to work scheme

Health portal access

Job summary

BirdLife International is seeking a data-driven Individual Giving Officer to join the Development team. The role focuses on retaining supporters and growing the mid-value programme for donors giving £1,000–£10,000, with reporting to the Individual Giving and Supporter Care Manager.

Based remotely in the UK with travel to the David Attenborough Building in Cambridge, the role is full-time (35 hours) open-ended, offering a salary of £30,000–£35,000 plus a 12% pension, and a 25-day annual leave

Qualifications

• Proven experience in individual giving, donor retention, or mid-value fundraising.
• Experience managing multi-channel campaigns (direct mail, email, digital, and telephone).
• Ability to analyse campaign and donor data to inform decisions and drive improvement.
• Confident managing a donor portfolio and delivering cultivation plans.
• Highly organised, evidence-based, results-focused self-starter.
• Proficient use of Raiser's Edge or a comparable fundraising CRM.

Responsibilities

• Lead the donor retention programme across cash giving and regular giving.
• Design journeys and stewardship communications to deepen engagement.
• Grow regular giving and convert cash givers to regular supporters.
• Analyse retention data to identify trends and opportunities.
• Collaborate with Communications to deliver multi-channel campaigns.
• Develop tailored communications and impact reports for mid-value donors.
• Set and monitor income targets for the mid-value programme.

Skills

Donor retention

Mid-value fundraising

Campaign analysis

Raiser's Edge

Tools

Raiser's Edge

Job description

Application deadline: 23 November 2026 – 23:59 GMT
Location: Remote, UK, with travel to the David Attenborough Building in Cambridge

Full-time: 35 hours per week
Contract: Open-ended

Salary: £30,000 - £35,000 per annum depending on skills/experience, plus competitive 12% pension benefit
Annual Leave: 25 days pro rata in year 1, increasing by 1 day p/a to 28 days

We’re BirdLife International, the only global Partnership conserving birds and all life on our planet. We exist to give one voice to nature, and to unite and strengthen conservation across borders.

We are looking for a data-driven Individual Giving Officer to join the Individual Giving team. This role splits its time between delivering BirdLife's supporter retention programme — maximising the long-term value of our regular and cash-giving supporter base — and taking the lead in delivering BirdLife's mid-value income programme, cultivating and growing donors giving in the £1,000–£10,000 range.

Reporting to the Individual Giving and Supporter Care Manager, the Individual Giving Officer will combine strong campaign and data skills with a relationship-led approach to mid-value donors, working closely with colleagues across supporter care, major gifts, prospect research, and communications to deliver a joined-up supporter journey from first gift through to major giving.

How you will do this:

Supporter Retention

• Support the ongoing development and lead the delivery of BirdLife's supporter retention programme across cash giving, regular giving, and other individual giving channels, maximising the long-term value of the supporter base.

• Design and implement supporter journeys and stewardship communications that deepen engagement and reduce attrition.

• Identify and deliver opportunities to grow regular giving, including converting cash givers into regular committed supporters.

• Analyse retention and attrition data to identify trends, at-risk segments, and opportunities for improvement, using insight to continually refine the programme.

• Partner with the Individual Giving and Supporter Care Coordinator to ensure a consistent, high-quality supporter experience across all retention touchpoints.

• Collaborate with Communications team colleagues to deliver multi-channel retention campaigns across digital channels.

• Identify and deliver opportunities to deepen supporter engagement beyond financial giving with ways to improve retention across mass and mid-level income streams.

Mid-Value fundraising, stewardship and growth

• Lead the delivery of BirdLife’s mid-level programme, including the acquisition, cultivation upgrade, and retention of donors giving in the £1,000–£10,000 range.

• Support the ongoing development of BirdLife's mid-value giving programme, working with the Individual Giving and Supporter Care Manager.

• Manage a portfolio of mid-value donors, delivering personalised stewardship and cultivation activity to grow their support over time.

• Identify and qualify mid-value donors with capacity to grow into the Major Gifts pipeline, working with the Major Gifts Officer as relationships develop.

• Develop and deliver tailored communications, proposals, and impact reports for mid-value donors.

• Set and monitor income and engagement targets for the mid-value programme, reporting regularly to the Individual Giving and Supporter Care Manager.

Data, Reporting and Compliance

• Maintain accurate donor and campaign records in Raiser's Edge or an equivalent CRM, ensuring compliance with data protection regulations and the Fundraising Regulator's Code of Fundraising Practice.

• Track, analyse, and report on retention and mid-value programme performance, using data to inform planning and decision-making.

• Ensure all campaign activity is delivered in line with BirdLife's data protection and fundraising compliance policies.

Development team culture

• Contribute to a collaborative, ambitious, and high-performing Development team culture, demonstrating BirdLife's values in all internal and external relationships.

What we are looking for:

• Proven experience in individual giving, donor retention, or mid-value fundraising.

• Experience managing multi-channel campaigns, such as direct mail, email, digital, and telephone.

• Ability to analyse campaign and donor data to inform decisions and drive improvement.

• Confident managing a donor portfolio and delivering cultivation or stewardship plans.

• Highly organised, evidence-based, results-focused self-starter.

• Proficient use of Raiser's Edge or a comparable fundraising CRM.

Some of our benefits:

• We are able to offer a hybrid model of working on-site and from home/remote for most roles, which helps to ensure a flexible work-life balance.

• A chance to work in the award-winning David Attenborough Building, which brings together much of the Cambridge-based conservation community on a ‘conservation campus.’

• A generous pension scheme, up to 12% company contribution.

• Holiday starting at 25 days excluding Bank Holidays and increasing for every year of service up to a maximum of 28 days.

• Full access to LinkedIn Learning with access to more than 13,000 high-quality, on-demand courses.

• Cycle to work scheme.

• Employee Assistance Programme, including access to Health Assured online health portal.

BirdLife values a diverse workforce and welcomes applications from all sections of the community. Find out more about our Diversity statement.

We are committed to building and maintaining an inclusive and supportive culture, a place where we can all be ourselves and succeed on merit. We aim to promote a more inclusive environment, which attracts all candidates and signals our commitment to celebrate and promote diversity.

We know that everyone’s needs are different. If you need us to make any adjustments to our recruitment process, let us know, we’ll do our best to make it happen.

Please note: under the UK Government criteria this role will not be eligible for Visa Sponsorship, unless you meet the exception criteria detailed here: https://www.gov.uk/skilled-worker-visa/when-you-can-be-paid-less