In-Store Visual Merchandising Lead

Loro Piana; Greater London; On-site; GBP 42,000 - 60,000; Full time

Job summary

Loro Piana is seeking a skilled Visual Merchandiser to support execution of brand-aligned visual merchandising in the London store, ensuring product presentation reflects the brand's identity and elevates the client experience.

The role focuses on translating collections and storytelling into compelling in-store visuals, coaching the store team and ensuring timely visual changes for launches and activations.

Responsibilities

• Drives brand expression through high-impact visual merchandising, ensuring consistency with Loro Piana identity.
• Translates collections, craftsmanship and storytelling into inspiring in-store visual experiences.
• Ensures excellence in product presentation, enhancing desirability and brand perception.
• Contributes to creating a refined and aspirational store environment.
• Drives store performance through optimization of product display and visual strategy.
• Analyzes product performance and adjusts visual merchandising to maximize sales opportunities.
• Supports commercial priorities by aligning visual execution with business needs.
• Ensures timely implementation of visual changes, launches and commercial activations.
• Enhances client experience through visually engaging and intuitive product presentation.
• Supports client journey by facilitating product discovery and store navigation.
• Ensures visual execution contributes to a seamless and immersive experience.
• Coaches and supports store team on visual standards and product presentation.
• Builds team awareness on the importance of visual merchandising for business performance.
• Promotes consistency and accountability in VM execution across the store.
• Acts as a role model for excellence in visual presentation.
• Oversees product display, rotations and layout to ensure consistency and impact.
• Plans and executes visual setups for new collections, launches and events.
• Acts as the reference point for VM standards, tools and best practices.
• Collaborates with Store Management and HQ teams to ensure alignment and continuous improvement.

Job description

Loro Piana is seeking a skilled Visual Merchandiser to support execution of brand-aligned visual merchandising in the London store, ensuring product presentation reflects the brand's identity and elevates the client experience.

The role focuses on translating collections and storytelling into compelling in-store visuals, coaching the store team and ensuring timely visual changes for launches and activations.