In-House Copywriter

TN United Kingdom; Leeds; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the legal sector seeks a skilled writer to produce persuasive sales messages and marketing content. The role involves collaboration with lawyers and business development professionals to enhance client engagement through compelling web content and case studies. Ideal candidates will have strong B2B writing experience and the ability to manage multiple projects effectively.

Qualifications

• Minimum 5 years of B2B writing experience in relevant fields.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Craft persuasive sales messages for various service lines.
• Create case studies and marketing content.
• Write invitations for client events.

Skills

Persuasive Writing

Communication

Problem Solving

Job description

Social Network Login/Join

Choose the social network you want to login/join with:

Duties

• Collaborate with partners and business development professionals to craft persuasive sales messages for various Addleshaw Goddard service lines, legal practices, and other firm areas, including Diversity, Equity & Inclusion, and Corporate Social Responsibility. Convert these messages into engaging website pages.
• Create case studies and other marketing content to support sales messages.
• Write compelling invitations for client events to increase read rates and registrations.
• Interview firm's lawyers as needed to write articles or posts about their work.
• Work with internal digital and design teams to publish content.
• Recommend effective 'calls to action' to turn web content into client contacts.

Our Areas of Knowledge and Expertise

• Must be able to write persuasively in plain English for senior business executives.
• Liaise with lawyers and specialists to convey sales messages in a client-centric way, balancing commerciality and strong writing skills.
• Familiarity with basic SEO keywording is preferred.
• Ability to quickly understand legal groups, manage multiple projects, prioritize tasks, and meet deadlines.
• Minimum 5 years of B2B writing experience, preferably in Professional Services, Financial Services, Real Estate, or Technology.
• Effective communication skills, problem-solving ability, and professionalism in handling escalations.
• Enjoyment of teamwork, high standards, and fun environment.

Our Firm

Addleshaw Goddard values, encourages, and challenges its people in a supportive environment. We focus on growth, collaboration, innovation, and rewarding ambition. We serve FTSE100 clients and others, demonstrating technical excellence and client insight. Our diverse backgrounds and employee networks foster an inclusive culture.

Our Approach: Imagine the Best You Can Be

Our success is rooted in our people and work culture. We deliver high-quality work with caring colleagues. Are you ready for the challenge?