Impact‑Driven Marketing & Communications Lead

Tynedale Hospice at Home; Hexham; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

Tynedale Hospice at Home is seeking a Marketing & Communications Manager in Hexham with hybrid working options. You will lead storytelling, campaigns and channels to raise profile, engage supporters and boost income for our end-of-life care services.

This hands-on, strategic role requires creative thinking and a data-led approach to shape our brand during a pivotal 10-year strategy, working closely with fundraising, programmes and senior staff to maximise impact at a local level.

Qualifications

• 3+ years’ experience in marketing/communications, ideally with charity or fundraising experience.
• Strong copywriting, content production and campaign management skills.
• Practical experience with CMS, email platforms, social media and analytics tools.
• Creative, organised and data‑focused with the ability to prioritise and deliver to deadlines.
• Excellent interpersonal skills and a collaborative approach.

Responsibilities

• Playing a key role in our brand development work, helping translate our new 10‑year strategy into a clear, compelling identity across everything we do.
• Developing and owning an integrated marketing & communications plan to support organisational goals across fundraising and Hospice services.
• Planning and delivering multi‑channel campaigns (digital, email, PR, print, events) that drive awareness, acquisition and retention.
• Creating and commissioning written, visual and video content that communicates impact and donor journeys.
• Managing website content, social channels, email marketing and paid digital activity; monitoring performance and optimising campaigns.
• Collaborating with Fundraising to design supporter communications, stewardship materials and campaign briefs.
• Managing external suppliers, volunteers and budgets; ensuring brand consistency and compliance.

Skills

Copywriting

Campaign management

Content production

CMS experience

Email platforms

Social media

Analytics tools

Interpersonal skills

Tools

CMS platforms

Email platforms

Social media tools

Analytics tools

Job description

Tynedale Hospice at Home is seeking a Marketing & Communications Manager in Hexham with hybrid working options. You will lead storytelling, campaigns and channels to raise profile, engage supporters and boost income for our end-of-life care services.

This hands-on, strategic role requires creative thinking and a data-led approach to shape our brand during a pivotal 10-year strategy, working closely with fundraising, programmes and senior staff to maximise impact at a local level.