iGaming CRM Growth Lead — Personalization & Retention

Risk.Inc; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

RISK inc is seeking a CRM Manager to oversee campaigns across casino and sportsbook, managing activation, retention, and reactivation. You will build segments from behavioral and transactional data and craft personalized communications to improve engagement and retention.

You will design, test, and optimize CRM flows, monitor performance, and collaborate with Product, Marketing, Analytics, and VIP teams to drive results.

Qualifications

• 2+ years of hands-on CRM experience in iGaming (casino and/or sportsbook).
• Solid understanding of bonus mechanics and their economics, lifecycle funnels, and engagement strategies.
• Proven track record in segmentation and personalized communication.
• Hands-on experience with CRM automation platforms.
• Strong analytical skills - able to pull actionable insights from large datasets and work confidently with core metrics.
• Intermediate English.

Responsibilities

• Plan and run CRM campaigns across the casino and sportsbook verticals.
• Manage the full player lifecycle, including activation, retention, and reactivation.
• Build and maintain player segments based on behavioral and transactional data, including casino activity, betting patterns, and deposit behavior.
• Develop personalized communications and offers for different player segments.
• Design and run A/B tests to improve engagement, conversion, and retention.
• Monitor campaign performance daily and regularly audit CRM activities.
• Track and analyze core CRM metrics and campaign contribution to GGR/NGR.
• Turn analysis into concrete actions and recommendations that improve CRM results across both verticals.
• Support the shift from manual campaigns to automated retention flows.
• Process and prioritize stakeholder requests based on business impact.
• Work closely with Product, Marketing, Analytics, and VIP teams

Skills

CRM experience

Data analysis

Segmentation

Personalized communication

English proficiency

Tools

CRM automation platforms

Job description

RISK inc is seeking a CRM Manager to oversee campaigns across casino and sportsbook, managing activation, retention, and reactivation. You will build segments from behavioral and transactional data and craft personalized communications to improve engagement and retention.

You will design, test, and optimize CRM flows, monitor performance, and collaborate with Product, Marketing, Analytics, and VIP teams to drive results.