Ice Cream Assistant Brand Manager- Wall’s Snacking

Unilever Brazil; Kingston upon Thames; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as a Wall’s Snacking Ice Cream Assistant Brand Manager, where you will play a crucial role in executing marketing campaigns and innovations for a beloved brand. This position offers a unique opportunity to work on an iconic global brand, focusing on consumer engagement and brand strategy. With a commitment to growth and innovation, you will collaborate with cross-functional teams to drive the success of the brand. If you have a passion for impactful marketing and a desire to shape the future of ice cream, this role is your chance to make a difference.

Qualifications

• Strong leadership and influencing skills for cross-functional collaboration.
• Excellent project management skills, capable of managing multiple priorities.

Responsibilities

• Lead end-to-end renovation and innovation projects.
• Assist in the development of impactful ATL marketing campaigns.
• Support commercial delivery and monitor performance.

Skills

Leadership

Project Management

Communication Skills

Analytical Skills

Creativity

Education

Bachelor's Degree

Tools

Nielsen/Kantar Data

Job description

Roles: Wall’s Snacking Ice Cream Assistant Brand Manager

Brand: Wall’s

Scope: UK / Permanent / Full time / Regular

Reports to: Wall’s Senior Brand Manager

Location: UKI Head Office

Terms & Conditions: Local conditions apply

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is focused on growth—growing our business, our customers’ businesses, and our people’s careers. We believe growth begins with empowerment, enabling our people to be innovative, responsible entrepreneurs, providing consumers with more amazing products and unforgettable moments while having fun.

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto, and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company. We have been serving happiness for over 100 years, and are planning to become a standalone entity before the end of 2025.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

ABOUT WALL’S:

Wall’s is an iconic and highly recognized ice-cream brand in the UK, purchased by nearly a third of UK households. Founded in 1922, Wall’s has evolved from street vendors to a global industry leader, offering a diverse portfolio of products like Cornetto, Feast, Twister, Calippo, and Solero. This role will focus on supporting multiple Wall’s brands, primarily on Cornetto, the market leader known for its nostalgic marketing and innovations like Cornetto Soft and Cornetto Max.

JOB PURPOSE:

As the largest Wall’s brand, Cornetto is vital to the UK Ice-Cream business’s success. The role involves executing major marketing campaigns and innovations. We seek high-performing, driven candidates with strong leadership, project management skills, and a passion for consumers. Ideal candidates will drive the business through commercial acumen, collaboration, curiosity about consumer needs, and attention to detail for flawless execution of brand strategies.

WHO YOU ARE & WHAT YOU WILL DO:

This role offers a unique opportunity to work on an iconic global brand, focusing on innovation, renovation, and in-market execution across all consumer touchpoints.

KEY RESPONSIBILITIES:

1. Lead end-to-end renovation and innovation projects, including strategy, business cases, consumer research, and activation plans.
2. Assist in the development of impactful ATL marketing campaigns, managing channels and collaborating with media and digital teams for seamless execution.
3. Support commercial delivery, including monitoring performance and owning forecast assumptions.
4. Work closely with customer teams to identify and capitalize on growth opportunities.
5. Contribute to the development of annual brand strategies.
6. Present brand plans to internal and external stakeholders.
7. Manage feedback from quality and consumer engagement teams.
8. Be consumer and category obsessed, staying updated on trends and competitor activity.

WHAT YOU’LL NEED TO SUCCEED:

• Strong leadership and influencing skills for cross-functional collaboration.
• Excellent verbal and written communication skills with keen attention to detail.
• Empathy and curiosity about consumer and shopper missions across retail channels.
• Creativity and passion for impactful marketing campaigns.
• Strong business acumen with analytical skills.
• Growth mindset—seeking opportunities, testing new ideas, and pushing boundaries.
• Market insight awareness and curiosity.
• Excellent project management skills, capable of managing multiple priorities.
• Articulateness and stakeholder influence skills.
• IT literacy and understanding of Nielsen/Kantar data.

ADDITIONAL INFORMATION:

As Unilever separates its Ice Cream business by the end of 2025, this role will transfer to the new company. We embrace diversity and encourage applicants from all backgrounds. Local conditions apply to this position.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Apply online, upload your CV and motivation letter. We will review applications and contact you after the deadline.

Disclaimer

Unilever is an Equal Opportunity Employer, considering all qualified applicants without discrimination based on protected characteristics.

We take pleasure seriously. Join the Ice Cream team now!