Ice Cream Shopper Marketing Executive

Unilever; Kingston upon Thames; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a leading global ice cream company as an Ice Cream Shopper Marketing Executive, where you will play a pivotal role in crafting innovative marketing strategies that enhance shopper experiences. This exciting position involves translating shopper insights into impactful marketing plans, building strong relationships with retailers, and driving the effectiveness of shopper marketing programs. You will work within a dynamic team that values creativity and collaboration, contributing to the growth of iconic brands in the ice cream sector. If you're passionate about marketing and eager to make a difference in a fun and inclusive environment, this role is perfect for you.

Qualifications

• Strong understanding of shopper behavior and insights.
• Experience in developing and executing shopper marketing strategies.

Responsibilities

• Translate shopper insights into actionable marketing strategies.
• Develop and execute shopper marketing programs to drive sales.

Skills

Shopper Insights

Shopper Marketing Strategy

Shopper Marketing Planning

Shopper Engagement

Shopper Impact Evaluation

Job description

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

JOB TITLE: Ice Cream Shopper Marketing Executive

LOCATION: Kingston Head Office - Hybrid

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Committed to innovation, quality, and sustainability, we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers, we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

The core purpose of this role is to support the delivery of great Shopper Marketing that closes the sale. This role will support the delivery of brilliant brand experiences through the Shopper journey to the point of purchase; unlocking shopper barriers and prompting triggers to purchase, positively influencing shopper choices.

This role develops and executes insightful shopper programmes, based on an intimate knowledge of our shoppers and our customers, and in doing so contributes towards the development of strong brand equities, supports our customer’s agendas and therefore enables mutually beneficial growth.

Three key areas of focus will be: 1) Building Brands in store; 2) Category Demand Projects; 3) Retailer Partnerships.

RESPONSIBILITIES

• Apply Category Shopper Insight: Translate Shopper Insight and support the embedding of insight into the brand building team. Use existing insight from CMI and develop new insight (if necessary) to generate clear barriers and triggers which form the basis for any shopper marketing campaign. They are the experts on how and why shoppers shop a specific category and associated brands. Understands how shoppers shop the Category across different channels.
• Builds Customer relationships and attends Category Brand Cascade for specific Retailers: Responsible for representing the Shopper Marketing plans as part of the annual Brand Cascade and gains Retailer alignment on the programmes to be activated. Aligns content with relevant Retailer Shopper Marketing Manager in advance who will be in attendance. Develops senior level category specific Retailer Marketing relationships where appropriate.
• Develops and executes shopper marketing programmes: Works with Shopper Marketing Manager and Brand teams to align priorities and identifies where shopper activation is suitable to meet the KPIs (behaviour changes measures) of the prioritised JTBD (which can include the activation of Category Value Drivers).
• Allocates the agreed budget to the relevant shopper activation programmes based on channel and retailer priorities.
• Works with their team to create and execute the appropriate shopper marketing programmes in the identified retailers including:
• Briefs creative agency and Shopper Activation Team on key projects.
• Drive Shopper Marketing Return on Investment: Plan and evaluate all category shopper marketing programmes, drawing on previous insight to continually improve efficiency and effectiveness. Use IRI ROI profiling project to drive ROI on touchpoints by retailer within the Category programmes to inform future planning. This information is shared with Retailer Shopper Marketing Managers to facilitate quality conversations with the Retailers.

ALL ABOUT YOU

SKILLS & EXPERIENCE:

• Shopper Insights: Knowing shoppers and shopping behaviour and translating insight into actions.
• Shopper Marketing Strategy: The development of strategic shopper marketing options.
• Shopper Marketing Planning: Leading for the development and implementation of the shopper marketing plan.
• Shopper Engagement: Working with agencies, customers, colleagues and experts.
• Shopper Impact: Evaluating and learning from Shopper Marketing programmes.

We take pleasure seriously. Join the Ice Cream team now!

What we offer:

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).