Hybrid Research & Insights Manager - Brand & Performance

Nationwide; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Nationwide is seeking a Research & Insights Manager to help understand how our brand and communications perform and to shape future decisions. You will guide both qualitative and quantitative research, including sampling design, to answer critical business questions with integrity.

You’ll lead a continuously important brand tracker within our Marketing Effectiveness, Analytics and Brand Performance team, balancing expert delivery with governance and stakeholder management.

Qualifications

• Experienced, curious and commercially minded researcher with strong qualitative and quantitative expertise, including sampling design and the judgement to choose the right approach for each business question.

Responsibilities

• Own a strategically important continuous brand tracker and a wider portfolio of research.
• Provide governance and manage suppliers and stakeholders, including line managing a junior colleague.
• You’ll work in our Marketing Effectiveness, Analytics and Brand Performance team to shape decisions.

Skills

Qualitative research

Quantitative research

Sampling design

Stakeholder management

Line management

Governance

Job description

Nationwide is seeking a Research & Insights Manager to help understand how our brand and communications perform and to shape future decisions. You will guide both qualitative and quantitative research, including sampling design, to answer critical business questions with integrity.

You’ll lead a continuously important brand tracker within our Marketing Effectiveness, Analytics and Brand Performance team, balancing expert delivery with governance and stakeholder management.