Brand & Client Insight Lead (Hybrid)

The Vanguard Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Vanguard in the UK is seeking a Client and Brand Insight Specialist to independently lead client and brand insight projects, turning data and performance metrics into clear recommendations and practical action.

You will own brand measurement, lead brand tracking, manage stakeholder engagement and oversee external agencies, delivering integrated insights, executive-ready recommendations and measurable outcomes.

This is a hybrid role requiring in-office presence three days a week in London.

Qualifications

• Strong experience in client insight, market research, brand measurement or related disciplines.
• Proven ability to lead qualitative, quantitative and mixed-method research projects independently.
• Strong analytical skills, including performance measurement, trend identification and interpretation.
• Ability to translate complex evidence into clear, practical and commercially relevant recommendations.
• Strong stakeholder management, agency management and project management skills.
• Experience in financial services, regulated environments and/or European markets is desirable.
• Comfortable using AI-enabled tools to improve research, analysis and productivity.

Responsibilities

• Independently lead client and brand insight projects that strengthen audience understanding, inform strategic decisions and improve business and marketing outcomes.
• Lead insight workstreams
• Independently design and deliver moderately complex client, brand and strategic research projects, from defining the business question through to recommendations and action.
• Own brand measurement
• Lead brand tracking and related research programmes, ensuring robust methodologies, consistent reporting and clear understanding of the drivers of awareness, consideration, trust and advocacy.
• Manage stakeholder engagement, results presentations and action tracking.
• Measure and monitor performance
• Define appropriate success measures, maintain dashboards and reporting frameworks, identify material changes in performance and provide clear recommendations based on findings.
• Generate integrated insight
• Combine brand, client, market and business evidence to identify opportunities and risks, translating complex information into concise, decision-ready recommendations.
• Influence stakeholders
• Build strong partnerships within and beyond Marketing, using insight and expertise to influence decision-making and challenge assumptions constructively.
• Manage delivery and risk
• Balance competing priorities with limited supervision, anticipating risks and implementing appropriate mitigations to ensure successful delivery.
• Manage research partners
• Brief and oversee external agencies, providing constructive challenge and ensuring high-quality, timely and commercially relevant outputs.
• Improve insight capability
• Drive improvements to research, measurement, reporting and knowledge-sharing processes, while supporting colleagues in the effective use of insight.

Skills

Client insight

Market research

Brand measurement

Quantitative research

Qualitative research

Stakeholder management

Agency management

Project management

Data analysis

AI tools

Job description

Vanguard in the UK is seeking a Client and Brand Insight Specialist to independently lead client and brand insight projects, turning data and performance metrics into clear recommendations and practical action.

You will own brand measurement, lead brand tracking, manage stakeholder engagement and oversee external agencies, delivering integrated insights, executive-ready recommendations and measurable outcomes.

This is a hybrid role requiring in-office presence three days a week in London.