Hybrid PPC Performance Manager: Lead Gen & Compliance

Axon Moore; Leeds; Hybrid; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Medical cashback plan

Life assurance

Income protection insurance

Critical illness cover

Job summary

Axon Moore is seeking a PPC Manager in Leeds to own and optimise paid search campaigns across Google Ads and Microsoft Advertising, with a focus on CPL/CPA and lead generation. This hybrid role combines in-office collaboration with remote work flexibility.

Reporting to the Head of Performance Marketing, you will develop testing strategies, manage campaigns, ensure compliance, and produce weekly performance insights to drive growth.

Qualifications

• Two years' experience managing Google Ads and Microsoft Advertising campaigns.
• Strong hands-on experience with Google Ads in lead generation/direct response environments.
• Experience managing CPL/CPA targets.
• Solid understanding of campaign testing, optimisation, scaling and performance analysis.
• Experience with Performance Max and Demand Gen formats.
• Ability to interpret data and translate findings into practical improvements.
• Strong organisational skills and account management discipline.
• Excellent written and verbal communication with the ability to present insights.

Responsibilities

• Plan, execute and optimise paid media campaigns across Google Ads and Microsoft Advertising to drive efficient lead generation and acquisition.
• Audit and evaluate multiple advertising accounts to identify opportunities for performance improvements.
• Develop structured testing strategies across audiences, keywords, bidding, ad copy and creative assets.
• Manage Search, Performance Max and Demand Gen campaigns including image- and video-led formats.
• Analyse campaign performance using platform data and internal metrics to inform optimisation decisions.
• Use lead quality data to improve acquisition efficiency and outcomes.
• Maintain well-organised, scalable account structures with consistent naming and hygiene.
• Collaborate with creative teams to develop effective ad copy and visuals and ensure regulatory compliance.
• Produce clear weekly and monthly performance reports with actionable recommendations.
• Ensure optimisation decisions are commercially justified and aligned with KPIs.
• Support the launch of new accounts, campaigns and verticals as the business grows.

Skills

Google Ads

Microsoft Advertising

Lead generation

Performance marketing

Campaign optimisation

Data analysis

Reporting

Compliance

Tools

Google Ads

Microsoft Advertising

Job description

Axon Moore is seeking a PPC Manager in Leeds to own and optimise paid search campaigns across Google Ads and Microsoft Advertising, with a focus on CPL/CPA and lead generation. This hybrid role combines in-office collaboration with remote work flexibility.

Reporting to the Head of Performance Marketing, you will develop testing strategies, manage campaigns, ensure compliance, and produce weekly performance insights to drive growth.