Digital & Performance Marketing Specialist

Search Consultancy LTD; Glasgow; On-site; GBP 30,000 - 33,000; Full time

Job summary

Search Consultancy LTD in Glasgow is seeking a Digital & Performance Marketing Executive to own day-to-day performance of our digital channels. The role covers paid media, recruitment advertising, websites, SEO and digital analytics to inform where we invest and how we attract candidates and clients.

You’ll join a Marketing function evolving how it supports the business, with scope to become an internal specialist for digital acquisition and performance across multiple brands and sectors.

Qualifications

• Experience in recruitment or lead-generation environments is useful but not essential.
• Strong understanding of paid media and its impact on campaigns.
• Proficiency with analytics and reporting tools and dashboards.
• Excellent attention to detail and ability to manage budgets.

Responsibilities

• Managing and optimising paid digital campaigns across a range of channels.
• Monitoring recruitment advertising performance across platforms such as Indeed, LinkedIn and other job boards.
• Reviewing spend, applications, conversion and cost per application and recommending improvements.
• Helping determine the best digital approach for marketing campaigns.
• Managing website and landing-page performance and identifying opportunities to improve user journeys and conversion.
• Owning day-to-day SEO activity across our websites.
• Working with content, creative and development teams to deliver digital improvements.
• Producing clear digital performance reporting and, importantly, turning the numbers into recommendations.
• Working with platform suppliers to understand benchmarks, performance and opportunities for optimisation.
• Testing audiences, channels, targeting, landing pages and campaign approaches.
• Helping us get more from our existing digital investment before simply spending more.

Skills

Paid media

Analytical skills

CMS experience

SEO knowledge

Analytics tools

Digital conversion

Budget management

Cross-functional teamwork

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

Job description

Search Consultancy LTD in Glasgow is seeking a Digital & Performance Marketing Executive to own day-to-day performance of our digital channels. The role covers paid media, recruitment advertising, websites, SEO and digital analytics to inform where we invest and how we attract candidates and clients.

You’ll join a Marketing function evolving how it supports the business, with scope to become an internal specialist for digital acquisition and performance across multiple brands and sectors.