Web Content Manager

Michael Page; City Of London; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

University in London is seeking a web/content expert to develop and optimise undergraduate course content. You will work with academic subject specialists to create engaging, search-friendly pages that align with brand guidelines and recruitment objectives.

You will lead content development across multiple courses, translating insights into user-focused content and ensuring timely delivery within a fast-paced environment.

Qualifications

• Degree or equivalent professional experience.
• Experience delivering high-volume content projects with tight deadlines.
• Experience writing and optimising web content for SEO and UX.
• Experience in Marketing/Communications/Media, ideally in education, with client-service ethos.
• Ability to manage multiple stakeholders and secure content approvals in complex organisations.
• Ability to interpret data, search insights to inform content improvements.
• Understanding of AEO and GEO, and experience using SEO tools and content audits.

Responsibilities

• Develop new course content and enhance undergraduate course pages.
• Review and optimise content in line with SEO, AEO and GEO best practice.
• Translate search insights into engaging content for prospective students.
• Ensure content reflects brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses, ensuring consistency and quality.
• Support creation and optimisation of subject landing pages and related digital assets.
• Collaborate with web, UX and academic colleagues to implement content in the CMS.
• Lead content development discussions with academic stakeholders and coordinate reviews.

Skills

Content writing

SEO

Project management

Stakeholder management

CMS

Education

Relevant degree or equivalent professional experience

Tools

CMS

Job description

Client Details

University in London who are looking for a web, content expert

Description

• Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
• Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
• Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
• Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
• Support the creation and optimisation of subject landing pages and related digital content assets.
• Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).

Stakeholder Management & Project Delivery

• Lead content development discussions with academic stakeholders across a range of subject areas.
• Coordinate content reviews, approvals and sign-off processes to ensure delivery against agreed timelines.
• Manage competing priorities, dependencies and deadlines across a portfolio of undergraduate courses.
• Support the delivery of project milestones within a fast-paced, deadline-driven environment.
• Identify potential risks to delivery and elevate issues where appropriate.

Search Optimisation & Continuous Improvement

• Apply SEO, AEO and GEO principles to all content development and optimisation activities.
• Use search insights, user behaviour and performance data to inform content recommendations and identify opportunities for improvement.

Profile

• Relevant degree or equivalent professional experience.
• Experience delivering high-volume content projects to challenging deadlines.
• Experience writing and optimising web content to improve search visibility and user experience.
• Experience working within a Marketing, Communications or Media department, ideally within an educational environment, with a strong client service ethic and the ability to build trusted relationships with key stakeholders.
• Experience managing multiple stakeholder and securing content approval within complex organisations.
• Experience interpreting data, search insights or audience research to inform and improve digital content.
• Understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside experience using SEO tools and conducting content audits.

Job Offer

• Web content position
• ASAP start
• Interim position, reporting to the Director of Marketing at the University
• Remote or 1 day on campus