Web Content Manager

Page Personnel; City Of London; Hybrid; GBP 39,000 - 56,000; Part time

Job summary

University in London is seeking a web content specialist to develop and optimise undergraduate course content. You will work with academic subject experts to create engaging, search-friendly pages that reflect the university’s brand and student recruitment goals.

You will manage multiple courses, coordinate reviews, and ensure timely delivery in a fast-paced environment, while applying SEO and GEO best practices to maximise visibility.

Qualifications

• Degree or equivalent professional experience in Marketing, Communications or related field.
• Experience delivering high-volume content projects with tight deadlines.
• Experience writing and optimising web content to improve search visibility and user experience.

Responsibilities

• Develop new course content and enhance undergraduate course pages with subject specialists.
• Review, rewrite and optimise content for SEO, AEO and GEO best practices.
• Translate search insights into engaging content supporting prospective students.
• Ensure content aligns with brand guidelines and recruitment objectives.
• Collaborate with web, UX and academic colleagues to implement content in the CMS.
• Lead content development discussions and coordinate approvals to meet timelines.
• Identify risks to delivery and escalate as needed.
• Apply SEO, AEO and GEO principles across content development.

Skills

Content strategy

SEO

CMS

Stakeholder management

Project delivery

Data insights

User-focused content

Education

Degree or equivalent

Tools

SEO tools

Job description

• Interim web and content role - remote or 1 day on campus
• 5 month position, asap start and leading on a specific undergraduate project

About Our Client

University in London who are looking for a web, content expert

Job Description

• Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
• Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
• Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
• Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
• Support the creation and optimisation of subject landing pages and related digital content assets.
• Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).

Stakeholder Management & Project Delivery

• Lead content development discussions with academic stakeholders across a range of subject areas.
• Coordinate content reviews, approvals and sign-off processes to ensure delivery against agreed timelines.
• Manage competing priorities, dependencies and deadlines across a portfolio of undergraduate courses.
• Support the delivery of project milestones within a fast-paced, deadline-driven environment.
• Identify potential risks to delivery and escalation where appropriate.

Search Optimisation & Continuous Improvement

• Apply SEO, AEO and GEO principles to all content development and optimisation activities.
• Use search insights, user behaviour and performance data to inform content recommendations and identify opportunities for improvement.

The Successful Applicant

• Relevant degree or equivalent professional experience.
• Experience delivering high-volume content projects to challenging deadlines.
• Experience writing and optimising web content to improve search visibility and user experience.
• Experience working within a Marketing, Communications or Media department, ideally within an educational environment, with a strong client service ethic and the ability to build trusted relationships with key stakeholders.
• Experience managing multiple stakeholders and securing content approval within complex organisations.
• Experience interpreting data, search insights or audience research to inform and improve digital content.
• Understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside experience using SEO tools and conducting content audits.

What's on Offer

• ASAP start
• Interim position, reporting to the Director of Marketing at the University
• Remote or 1 day on campus

Web Content Manager • City of London, England