Hybrid Digital Performance Manager: SEO & PPC

RM Technology; Ault Hucknall; Hybrid; GBP 40,000 - 62,000; Full time

Benefits offered by this job

Private medical healthcare

Life assurance

Group Personal Pension Plan

Job summary

RM Group is seeking a Digital Performance Manager to lead paid search and SEO strategies for its education technology brands. The role focuses on optimizing content, technical SEO, and performance analysis to grow visibility, traffic and revenue in a B2B ecommerce context.

You will collaborate with cross‑functional teams, manage PPC campaigns, and report on ROAS and key metrics. This hybrid role is based in Hucknall with two days on site.

Qualifications

• Experience in digital performance management (agency or in‑house), preferably in a large ecommerce store environment.
• Solid understanding of PPC and managing data feeds for Google Shopping.
• Proficient in Google Ads, Bing Ads, Google Analytics, and other data tools.
• Excellent analytical and communication skills.

Responsibilities

• Strategy development: plan and implement a comprehensive SEO and digital advertising strategy to improve rankings, drive traffic and revenue.
• Campaign management: oversee day‑to‑day paid campaigns, budget allocation and ad copy optimization.
• Data driven: use data to identify gaps and opportunities and translate into actionable plans.
• Keyword research and content gap analysis to maximise ROI.
• Management reporting: provide detailed ROAS, conversions and revenue reports to stakeholders.
• A/B testing to identify best performing paid strategies.
• Technical SEO audits: monitor site performance, core web vitals, and implement improvements.
• Content optimization with content and product teams for SEO.
• Outreach and link building to boost domain authority.
• Analytics and trends: monitor GA4/GSC metrics and report to senior management.
• Market and competitor analysis to identify opportunities.

Skills

Digital performance management

SEO

PPC

Google Analytics

Google Ads

Data analysis

Team management

HTML/CSS/JS

Tools

Screaming Frog

Ahrefs

SEMrush

GA4

GSC

Job description

RM Group is seeking a Digital Performance Manager to lead paid search and SEO strategies for its education technology brands. The role focuses on optimizing content, technical SEO, and performance analysis to grow visibility, traffic and revenue in a B2B ecommerce context.

You will collaborate with cross‑functional teams, manage PPC campaigns, and report on ROAS and key metrics. This hybrid role is based in Hucknall with two days on site.