Hybrid Digital Marketing Specialist – Paid Media Growth

Discovery Education; Bath; Hybrid; GBP 36,000 - 40,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work in Bath

Job summary

Discovery Education in Bath, UK is seeking a results-oriented Digital Marketing Specialist to drive digital acquisition, lead generation, and conversion for our education solutions. This hands-on role focuses on paid media, website optimisation, and data-driven optimization across school-based and direct-to-consumer channels.

You will manage paid campaigns (Google, Meta, LinkedIn), optimize landing pages with WordPress/Elementor, and collaborate with Growth, Content, Creative, and Digital teams

Qualifications

• Experience executing and optimizing paid digital ads across Google Ads, Meta, and LinkedIn.
• Experience managing campaign budgets, audience targeting, creative testing, and reporting with measurable results.
• Proficiency with analytics and tracking tools including GA4, GTM, and conversion tracking.
• Experience supporting digital lead generation, customer acquisition, and CRO initiatives.
• Familiarity with WordPress and landing page tools such as Elementor.
• Experience with DTC/PLG marketing is a plus.
• Legal right to work in the United States.

Responsibilities

• Manage and optimize paid campaigns across Google, Meta, LinkedIn to drive leads and acquisitions.
• Create and optimize landing pages and experiences using WordPress/Elementor with cross-functional partners.
• Collaborate with Growth, Content, Creative and Digital teams to run integrated campaigns across markets.
• Track performance with Google Analytics/GA4 and provide actionable insights.
• Test new channels and audiences to improve acquisition and conversion.

Skills

Paid Media Expertise

Analytical Thinking

Results Orientation

Hands-On Execution

Collaboration

Adaptability & Innovation

Tools

WordPress

Elementor

Google Tag Manager

GA4

Campaign Tracking

Job description

Discovery Education in Bath, UK is seeking a results-oriented Digital Marketing Specialist to drive digital acquisition, lead generation, and conversion for our education solutions. This hands-on role focuses on paid media, website optimisation, and data-driven optimization across school-based and direct-to-consumer channels.

You will manage paid campaigns (Google, Meta, LinkedIn), optimize landing pages with WordPress/Elementor, and collaborate with Growth, Content, Creative, and Digital teams