Hybrid Digital Marketing Specialist — Paid Media & Growth

Discovery Education Talent Team; Bath; Hybrid; GBP 36,000 - 40,000; Full time

Benefits offered by this job

Annual bonus

Job summary

Discovery Education Talent Team in Bath, UK is seeking a results-driven Digital Marketing Specialist to lead paid media, CRO, and lead generation across education solutions. You will work across Growth, Content, Creative and Digital to deliver integrated campaigns that boost acquisition and revenue in school and consumer channels.

You will manage Google/Meta/LinkedIn campaigns, optimize landing pages with WordPress and Elementor, and use GA4/GTMs for data-driven decisions.

Qualifications

• Demonstrated experience executing and optimizing paid digital advertising campaigns.
• Experience with WordPress and Elementor for landing pages.
• Familiarity with GA4, GTM and conversion tracking.

Responsibilities

• Manage and optimize paid campaigns across Google, Meta, LinkedIn to drive leads.
• Create and optimize landing pages and experiences with WordPress and Elementor.
• Collaborate with Growth, Content, Creative and Digital teams to drive campaigns and ROAS.

Skills

Paid media

Analytics

Results orientation

Hands-on

Collaboration

Adaptability

Tools

Google Ads

Meta Ads

LinkedIn Ads

WordPress

Elementor

GA4

Google Tag Manager

Job description

Discovery Education Talent Team in Bath, UK is seeking a results-driven Digital Marketing Specialist to lead paid media, CRO, and lead generation across education solutions. You will work across Growth, Content, Creative and Digital to deliver integrated campaigns that boost acquisition and revenue in school and consumer channels.

You will manage Google/Meta/LinkedIn campaigns, optimize landing pages with WordPress and Elementor, and use GA4/GTMs for data-driven decisions.