Hybrid Digital Marketing Specialist - Acquisition & Growth

Discovery Education UK; Bath; Hybrid; GBP 36,000 - 40,000; Full time

Benefits offered by this job

Annual bonus

Job summary

Discovery Education UK is seeking a Digital Marketing Specialist to drive paid digital acquisition, lead generation, and conversion across school-based and direct-to-consumer channels. The role collaborates with Growth, Content, Creative, and Digital teams to deliver integrated campaigns that grow revenue.

You will optimize campaigns across Google Ads, Meta, LinkedIn, and other channels, oversee landing page experiments, and analyze performance with GA4/GTMs.

Qualifications

• Proven experience executing and optimizing paid digital ads with measurable results.
• Experience managing budgets, audience targeting, testing, and performance reporting.
• Proficiency with analytics, tracking, and measurement tools including GA4 and GTM.
• Familiarity with CMS and landing page tools like WordPress and Elementor.
• DTC, subscription-based, or PLG marketing experience is a plus.
• Legal right to work in the United States.

Responsibilities

• Manage and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other channels to drive qualified traffic and leads.
• Execute B2B and DTC campaign strategies including targeting, budget pacing, creative testing, and optimization.
• Monitor CPL, CPA, and ROAS, identifying opportunities to improve efficiency and results.
• Create, update, and optimize landing pages using WordPress and Elementor with cross-functional partners.
• Support CRO through A/B testing and performance analysis of landing pages and journeys.
• Collaborate with Growth, Content, Creative, and Digital teams to drive acquisitions and conversions across markets.

Skills

Paid media

Analytical thinking

Results orientation

Hands-on execution

Collaboration

Adaptability & innovation

Tools

Google Analytics 4 (GA4)

Google Tag Manager

WordPress

Elementor

Job description

Discovery Education UK is seeking a Digital Marketing Specialist to drive paid digital acquisition, lead generation, and conversion across school-based and direct-to-consumer channels. The role collaborates with Growth, Content, Creative, and Digital teams to deliver integrated campaigns that grow revenue.

You will optimize campaigns across Google Ads, Meta, LinkedIn, and other channels, oversee landing page experiments, and analyze performance with GA4/GTMs.