Hybrid Digital Campaigns & Analytics Lead

Royal Free Charity

City of Westminster

Hybrid

GBP 34,000 - 35,000

Full time

2 days ago

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Benefits offered by this job

Hybrid working

25 days annual leave + bank holidays

Pension scheme - employer match 4% up

Enhanced sick pay & parental leave

Flexible working policy

Employee Assistance Programme

Job summary

Royal Free Charity is seeking a Senior Digital Marketing Officer to lead email marketing and digital communications within the Engagement and Communications team. You will optimise our digital platforms, drive awareness and fundraising, and collaborate with the content team and designer.

You’ll plan and deliver e-newsletters and supporter journeys, evaluate website and email activity with Google Analytics and DotDigital, ensure accessibility compliance, and report KPI insights to improve future

Qualifications

Strong experience planning and delivering email marketing campaigns.
Familiar with WCAG accessibility standards and UK Digital Accessibility Regulations.
Proficient with analytics to report KPIs and inform improvements.
Collaborates with content creators and designers to deliver campaigns.

Responsibilities

Plan and deliver the charity's email campaigns including e-newsletters and fundraising appeals.
Collaborate with content creators and graphic designer to produce campaigns.
Monitor two inboxes and respond to emails.
Analyse website and email activity with analytics tools to inform improvements.
Report on KPIs and provide recommendations to enhance engagement and fundraising.