Hybrid Digital Campaign Manager — Data-Driven ROI Expert

Placements24; Southampton; Hybrid; GBP 20,000 - 34,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Training & conferences

Job summary

Placements24 is seeking a strategic Digital Campaign Manager to oversee online advertising and promotional efforts across PPC, social, display, and email channels. The role involves planning, implementation, and optimization to drive brand awareness and sales in a dynamic retail environment.

The candidate will manage budgets, set KPIs, and collaborate with internal teams to deliver measurable results. Strong analytics, A/B testing, and communication skills are essential, with hybrid work

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field is required.
• Minimum 4 years of experience managing digital marketing campaigns.
• Proven track record with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other platforms.
• Strong analytics skills to translate data into actionable insights.

Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across channels (PPC, social, display, email).
• Manage campaign budgets to maximize ROI and efficiency.
• Set campaign objectives, KPIs, and monitor performance against targets.
• Conduct audience research and segmentation for targeted delivery.
• Analyze campaign data with Google Analytics and ads platforms to identify trends.
• Optimize performance via A/B testing, bid adjustments, and creative refinements.
• Collaborate with creative teams on ad copy, visuals, and landing pages.
• Provide regular performance reports and strategic recommendations to stakeholders.
• Stay updated on the latest digital marketing trends and best practices.

Skills

Campaign management

Analytics & insights

Project management

A/B testing

Communication

Team collaboration

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

Placements24 is seeking a strategic Digital Campaign Manager to oversee online advertising and promotional efforts across PPC, social, display, and email channels. The role involves planning, implementation, and optimization to drive brand awareness and sales in a dynamic retail environment.

The candidate will manage budgets, set KPIs, and collaborate with internal teams to deliver measurable results. Strong analytics, A/B testing, and communication skills are essential, with hybrid work