Creative Campaign Manager

ScS; Sunderland; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

33 days holidays including bank and }

Car cash allowance

Employee benefits platform – discounts

Colleague Discount

Career progression

Enhanced Maternity, Paternity and Adop

Access to Employee Assistance Program

Virtual GP

Salary finance scheme

Pension Scheme

Death in Service

Job summary

ScS in Sunderland is seeking an experienced Creative Campaign Manager to bring our brand to life through distinctive UK advertising campaigns. You will own end-to-end creative campaigns, translate plans into briefs, and collaborate with our in-house team and external agencies.

This role covers TV, video, digital and paid social, with hybrid working two days in the Sunderland office. You will lead agency delivery, ensure on-brand output, and drive commercial performance while maintaining strong

Qualifications

• Compelling creative briefs and strong creative judgement.
• Integrated campaign management across broadcast and digital formats.
• Experience managing agencies or production partners, budgets and multiple campaigns.
• Understanding of brand building, audience insights and channel storytelling.
• Confident stakeholder influence and presentation; organized under deadlines.

Responsibilities

• Translate rolling customer and trade plans into clear creative briefs, audience priorities, messages, deliverables and production schedules.
• Lead day-to-day agency delivery, meetings and feedback; manage scopes, costs and timelines.
• Assess concepts for quality, value and brand distinctiveness; provide clear direction.
• Coordinate TV, video, audio, outdoor, digital and paid-social assets and manage production partners.
• Manage UK creative approvals calendar with Marketing Director and Italian brand colleagues.
• Coordinate with Social & Content to connect advertising with social, content and PR.
• Ensure approvals for product, price, offers and licenses; manage usage rights and licenses.
• Define and review creative testing plans and learnings; apply to future executions.
• Deliver briefs and assets on time and budget; drive attribution and content reuse.

Skills

Campaign management

Budget control

Creative judgement

Agency management

Brand storytelling

Stakeholder influence

TV/video production

Advertising compliance

UK retail brand experience

Education

Relevant qualification or equivalent practical experience

Job description

Department: Marketing

Location: Sunderland - Customer Support Centre

Description

We’re looking for an experienced and creatively driven Creative Campaign Manager to join our Marketing Team and help bring our brand to life through distinctive, impactful campaigns that inspire customers and drive our growth. The Creative Campaign Manager is responsible for bringing our brand proposition of quality, value and the Italian Touch to life through distinctive, impactful and effective UK advertising campaigns. Owning the end-to-end delivery of creative campaigns, the role will build brand awareness, strengthen customer consideration and drive commercial performance and sales. Leading the day-to-day relationship with our creative agency, the role will bring together UK and Italian colleagues, fostering collaboration and developing greater local ownership of our creative output. Working across advertising, retail stores, digital and social, the Creative Campaign Manager will ensure a connected and consistent customer experience, delivering compelling campaigns that bring our brand to life and to helping poltronesofà become a positively famous brand. Hybrid working, with two days per week based in our Sunderland office.

Campaign ownership

Translate the rolling customer and trade plan into clear creative briefs, audience priorities, messages, deliverables and production schedules. Manage campaigns from briefing and concept development through approval, launch and evaluation.

McCann management

Lead day-to-day agency delivery, work-in-progress meetings and feedback. Agree scopes, costs and timelines; challenge ideas against objectives and hold the agency accountable for quality, value and delivery.

Creative judgement

Assess concepts for quality, value, Italian distinctiveness, cut-through and brand attribution. Turn research and stakeholder feedback into clear direction while building a consistent creative platform over time.

Production and delivery

Coordinate TV, video, audio, outdoor, digital and paid-social assets as required. Manage production partners, format adaptations and delivery specifications with the Media Planning Manager, meeting booking and trafficking deadlines.

UK and Group alignment

Manage the UK creative approval calendar with the Marketing Director and Italian brand colleagues. Clarify decision rights, local adaptation needs and lead times; elevate unresolved issues before they delay delivery.

Paid owned and earned integration

Work with the Head of Brand, Social & Content to connect advertising with social, content and PR. Brief reusable campaign assets and social-first adaptations; coordinate with Retail Marketing on consistent POS execution.

Quality and commercial control

Obtain appropriate approval for product, price, offer and finance messages. Manage usage rights, talent and music licences, brand checks and asset versions. Control agreed production budgets, purchase orders and invoices.

Creative effectiveness

Agree a creative testing plan with Media Planning and insight partners. Review recognition, brand attribution, message take-out and consideration alongside commercial results; apply learning to improve future executions and content reuse.

Measures of success

Briefs and assets delivered on time and budget; stronger brand attribution and consideration; effective creative tests; increased content reuse.

Who are we looking for?

• Compelling creative briefs, constructive agency feedback and strong creative judgement.
• Integrated campaign management, production planning and budget control across broadcast and digital formats.
• Understanding of brand building, audience insight, creative testing and channel-specific storytelling.
• Confident stakeholder influence and presentation; organised, accurate and calm under deadlines.
• Working knowledge of approvals, advertising compliance and intellectual property usage rights.
• Delivering consumer advertising campaigns in an advertiser or agency role, from brief to launch.
• Evidence of managing agencies or production partners, budgets and several concurrent campaigns.
• Examples of improving creative work using research or results; experience adapting assets across channels.
• UK retail or home brands, TV/video production and international brand coordination.
• Relevant qualification or equivalent practical experience; campaign examples to discuss at

What’s in it for you?

• 33 days holidays including bank holidays
• Car cash allowance
• Employee benefits platform – access to 100s of high street discounts and more – holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more!
• Colleague Discount
• Career progression
• Enhanced Maternity, Paternity and Adoption Leave
• Access to our dedicated Employee Assistance Programme – to give you free access to advice and information on a range of topics
• Virtual GP – Access to a GP service 24/7
• Salary finance scheme
• Pension Scheme
• Death in Service