Creative Campaign Manager

Poltronesofa; Sunderland; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

33 days holidays including bank breaks

Car cash allowance

Employee discounts platform

Colleague Discount

Career progression

Enhanced Maternity, Paternity and Adop

Adoption Leave

Employee Assistance Programme

Virtual GP

Salary finance scheme

Pension Scheme

Death in Service

Job summary

Poltronesofa in Sunderland is seeking an experienced Creative Campaign Manager to lead UK advertising campaigns that bring the brand’s Italian touch to life. You will own end-to-end campaign delivery, work with our creative agency, and coordinate across advertising, retail stores, digital and social to deliver a consistent customer experience.

Hybrid role with two days in the Sunderland office, reporting to the UK Marketing Director.

Qualifications

• Compelling campaign briefs and strong creative judgement.
• Integrated campaign management, production planning and budget control.
• Understanding of brand building, audience insight, and channel storytelling.

Responsibilities

• Campaign ownership: translate plans into briefs, priorities, messages and schedules; manage from briefing to launch.
• McCann management: oversee agency delivery, scope, costs and timelines; ensure quality and value.
• Creative judgement: assess concepts for Italian distinctiveness and brand attribution.
• Production and delivery: coordinate TV, video, outdoor, digital and paid‑social assets.
• UK and Group alignment: manage UK creative approvals with Marketing Director and Italian teams.
• Paid owned and earned integration: link advertising with social and content; coordinate POS.
• Quality and commercial control: approve product/price messages; manage licenses and budgets.
• Creative effectiveness: plan testing and apply learnings to future campaigns.

Skills

Campaign management

Budget control

Brand building

Stakeholder influence

Agency management

Cross-functional collaboration

Education

Relevant qualification or equivalent

Job description

Creative Campaign Manager

Department: Marketing

Employment Type: Full Time

Location: Sunderland - Customer Support Centre

Reporting To: UK Marketing Director

Description

We’re looking for an experienced and creatively driven Creative Campaign Manager to join our Marketing Team and help bring our brand to life through distinctive, impactful campaigns that inspire customers and drive our growth.

The Creative Campaign Manager is responsible for bringing our brand proposition of quality, value and the Italian Touch to life through distinctive, impactful and effective UK advertising campaigns. Owning the end-to-end delivery of creative campaigns, the role will build brand awareness, strengthen customer consideration and drive commercial performance and sales.

Leading the day-to-day relationship with our creative agency, the role will bring together UK and Italian colleagues, fostering collaboration and developing greater local ownership of our creative output. Working across advertising, retail stores, digital and social, the Creative Campaign Manager will ensure a connected and consistent customer experience, delivering compelling campaigns that bring our brand to life and to helping poltronesofà become a positively famous brand.

Hybrid working, with two days per week based in our Sunderland office.

What does the role involve?

Campaign ownership: Translate the rolling customer and trade plan into clear creative briefs, audience priorities, messages, deliverables and production schedules. Manage campaigns from briefing and concept development through approval, launch and evaluation.

McCann management: Lead day-to-day agency delivery, work-in-progress meetings and feedback. Agree scopes, costs and timelines; challenge ideas against objectives and hold the agency accountable for quality, value and delivery.

Creative judgement: Assess concepts for quality, value, Italian distinctiveness, cut‑through and brand attribution. Turn research and stakeholder feedback into clear direction while building a consistent creative platform over time.

Production and delivery: Coordinate TV, video, audio, outdoor, digital and paid‑social assets as required. Manage production partners, format adaptations and delivery specifications with the Media Planning Manager, meeting booking and trafficking deadlines.

UK and Group alignment: Manage the UK creative approval calendar with the Marketing Director and Italian brand colleagues. Clarify decision rights, local adaptation needs and lead times; escalated unresolved issues before they delay delivery.

Paid owned and earned integration: Work with the Head of Brand, Social & Content to connect advertising with social, content and PR. Brief reusable campaign assets and social‑first adaptations; coordinate with Retail Marketing on consistent POS execution.

Quality and commercial control: Obtain appropriate approval for product, price, offer and finance messages. Manage usage rights, talent and music licences, brand checks and asset versions. Control agreed production budgets, purchase orders and invoices.

Creative effectiveness: Agree a creative testing plan with Media Planning and insight partners. Review recognition, brand attribution, message take‑out and consideration alongside commercial results; apply learning to improve future executions and content reuse.

Measures of success: Briefs and assets delivered on time and budget; stronger brand attribution and consideration; effective creative tests; increased content reuse.

Who are we looking for?

• Compelling creative briefs, constructive agency feedback and strong creative judgement.
• Integrated campaign management, production planning and budget control across broadcast and digital formats.
• Understanding of brand building, audience insight, creative testing and channel‑specific storytelling.
• Confident stakeholder influence and presentation; organised, accurate and calm under deadlines.
• Working knowledge of approvals, advertising compliance and intellectual property usage rights.
• Delivering consumer advertising campaigns in an advertiser or agency role, from brief to launch.
• Evidence of managing agencies or production partners, budgets and several concurrent campaigns.
• Examples of improving creative work using research or results; experience adapting assets across channels.
• UK retail or home brands, TV/video production and international brand coordination.
• Relevant qualification or equivalent practical experience; campaign examples to discuss at

What’s in it for you?

• 33 days holidays including bank holidays
• Car cash allowance
• Employee benefits platform – access to 100s of high street discounts and more – holiday discounts, gym discounts, cinema discounts, e‑vouchers, cashback and more!
• Colleague Discount
• Career progression
• Enhanced Maternity, Paternity and Adoption Leave
• Access to our dedicated Employee Assistance Programme – to give you free access to advice and information on a range of topics
• Virtual GP – Access to a GP service 24/7
• Salary finance scheme
• Pension Scheme
• Death in Service