Hybrid Copywriter: Beauty, Tech & Global Campaigns

Critical Playground LLC; Greater London; Hybrid; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Annual bonus and profit share

25 days holiday (+1 day each 3 years)

Work from abroad: 2 weeks/year

Pension scheme

Wellness sessions

West End Club discounts

Annual training budget

WFH equipment budget

Job summary

Critical Playground LLC is seeking a Copywriter with strategic range to support high-impact campaigns across beauty, tech, and beyond. You will manage a diverse global portfolio of consumer and lifestyle brands, writing with authority and adapting to multiple voices while upholding brand standards.

You’ll write for B2C audiences on Pinterest and B2B content for Workday accounts, including emails, social, events, and long-form content like eBooks.

Qualifications

• A skilled, confident, and strategically minded writer who independently delivers high-quality copy for a diverse portfolio of brands.
• Writes for B2C audiences on multiple formats including emails, social, video, and long-form content like eBooks.
• Able to adapt to multiple voices while maintaining brand standards and meeting client goals.

Responsibilities

• Stakeholder Engagement: attend project kickoff calls with key stakeholders.
• Creative Collaboration: partner with Designers, Creatives, and Leads to ideate and provide solutions.
• Brief Ownership: own briefs to develop copy for multiple project packs with different formats.
• Quality Control: provide clear feedback during sign-off, ensuring timely delivery.
• Strategic Rationale: offer client-facing copy rationale for decisions and maintain strategic alignment.
• Mentorship: mentor junior team members, offering guidance and support.
• Studio Innovation: develop AI-assisted workflows and time-saving processes.

Skills

Versatile Storyteller

Audience-First Thinking

Platform Expert

Cool, Calm, Collected

Operationally Excellent

Job description

Critical Playground LLC is seeking a Copywriter with strategic range to support high-impact campaigns across beauty, tech, and beyond. You will manage a diverse global portfolio of consumer and lifestyle brands, writing with authority and adapting to multiple voices while upholding brand standards.

You’ll write for B2C audiences on Pinterest and B2B content for Workday accounts, including emails, social, events, and long-form content like eBooks.