Hybrid Copywriter: Brand Campaigns & Social

Inspired Thinking Group (ITG) Limited; Birmingham; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

25 days’ holiday + bank holidays

Annual Wellbeing Day

Pension Scheme

Corporate Medical Cash Plan

Smart Working Options

Annual Employee Awards (bonus)

Job summary

Inspired Thinking Group (ITG) Limited is seeking a hands-on Copywriter to craft distinctive, engaging copy and creative ideas across campaigns, social, CRM, content and retail environments. You’ll help brands develop a recognisable voice and connect meaningfully with audiences.

Working with senior designers and strategists, you’ll take briefs from concept through execution, adapt tone to channels, and deliver polished work on major campaigns and fast-turnaround projects.

Qualifications

• Experience as a Copywriter in an agency, in-house team or fast-moving creative environment.
• Strong portfolio demonstrating excellent writing craft and conceptual thinking.
• Proven experience with recognised B2C retail or consumer brands.
• Experience creating work across multiple channels: campaigns, social, digital, CRM, content, print and retail environments.
• Strong social experience with understanding of social as a creative medium.
• Ability to move between big brand ideas and everyday customer communications.
• Headlines, storytelling and editing skills with excellent written English.
• Experience applying brand tone of voice across channels.
• Ability to take briefs through to polished execution.

Responsibilities

• Develop strong creative concepts and copy from brief to final execution.
• Write clear, compelling copy reflecting a brand’s personality and audience.
• Develop campaign ideas, headlines, scripts, social concepts, brand copy, CRM, digital content and customer communications.
• Work within brand tone-of-voice guidelines while evolving the brand’s communication.
• Adapt ideas for different channels, audiences and moments in the customer journey.
• Create copy specifically for each channel rather than simple translations.
• Collaborate with designers and Creative Directors to develop and refine ideas.
• Maintain high standards across major briefs and fast-turnaround pieces.
• Edit copy with attention to grammar, consistency, clarity and tone.

Skills

Creative writing

Brand voice

Social-first copy

Campaign concepts

Editing

Storytelling

Attention to detail

Job description

Inspired Thinking Group (ITG) Limited is seeking a hands-on Copywriter to craft distinctive, engaging copy and creative ideas across campaigns, social, CRM, content and retail environments. You’ll help brands develop a recognisable voice and connect meaningfully with audiences.

Working with senior designers and strategists, you’ll take briefs from concept through execution, adapt tone to channels, and deliver polished work on major campaigns and fast-turnaround projects.