Hybrid BI Analyst: Turn Data into Commercial Impact

VMA Group; England; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

VMA Group is seeking a Business Intelligence Analyst to transform customer and commercial data into actionable insights across Marketing, Sales, Customer Services and Commercial Strategy in a fast-growing UK telecoms context. You will deliver reporting, customer analytics, forecasting and predictive modelling with exposure to AI-enabled analytics.

This role offers hybrid working: 3 days in the Oxfordshire office and 2 from home, with opportunities to shape data strategy and trusted dashboards

Qualifications

• Experience in commercial insight, BI, data analytics or performance reporting.
• Strong analytical capability with experience manipulating, interpreting and drawing conclusions from complex datasets.
• Experience using Power BI, SQL and Excel.
• Ability to communicate analytical findings clearly to non-technical commercial stakeholders.
• Commercially curious, with the ability to challenge assumptions and use data to identify opportunities and solve business problems.
• Experience within telecommunications would be advantageous, though other data-rich sectors will be considered.
• Exposure to customer analytics, segmentation, forecasting, predictive modelling or commercial experimentation would be beneficial.
• Experience with Snowflake, Python, R or AI-enabled analytics tools would be advantageous.

Responsibilities

• Develop dashboards, reporting and analysis covering sales, marketing, customer behaviour, pricing, propositions and customer service.
• Analyse commercial performance across customer acquisition, churn, ARPU, penetration, CLV and marketing effectiveness.
• Translate complex data into clear insight and recommendations for commercial stakeholders.
• Support customer segmentation and analysis of customer behaviour, demographics, competitor activity and market trends.
• Help develop and maintain commercial intelligence datasets and improve the quality and accessibility of commercial data.
• Support predictive modelling across acquisition, churn, upgrades, customer lifetime value, marketing performance and forecasting.
• Analyse pricing trials, marketing campaigns, proposition launches and other commercial experiments to identify performance and opportunities.
• Identify opportunities to automate reporting, improve data quality and streamline analytical processes.
• Work closely with Technology, Operations and wider commercial teams to resolve data issues and strengthen analytical capability.
• Contribute to trusted reporting frameworks and executive dashboards providing a consistent view of commercial performance.

Skills

Power BI

SQL

Excel

Data analytics

Communication

Tools

Snowflake

Python

R

AI analytics tools

Job description

VMA Group is seeking a Business Intelligence Analyst to transform customer and commercial data into actionable insights across Marketing, Sales, Customer Services and Commercial Strategy in a fast-growing UK telecoms context. You will deliver reporting, customer analytics, forecasting and predictive modelling with exposure to AI-enabled analytics.

This role offers hybrid working: 3 days in the Oxfordshire office and 2 from home, with opportunities to shape data strategy and trusted dashboards