Heritage Audience Growth & Strategy Consultant

South West Heritage Trust; Ashton-under-Lyne; Hybrid; Full time

Job summary

South West Heritage Trust is seeking an experienced consultant to undertake a focused review of its Audience Development Strategy, aligned with the Trust’s new Five-Year Strategy. The work will support strengthening audience insight, broadening engagement, and increasing impact across Somerset and Devon.

The commission will include a light-touch review of existing audience data and benchmarking, consultation with external stakeholders, identification of gaps and opportunities, and a concise

Qualifications

• Consultant with strong knowledge of the heritage, museum and cultural sector.
• Experience delivering audience development, benchmarking and evaluation in cultural settings.
• Ability to work with external stakeholders and produce concise strategic outputs.

Responsibilities

• Review the current Audience Development Strategy and align with the Five-Year Strategy.
• Conduct light-touch review of audience, visitor and engagement data and benchmark information.
• Consult with agreed external stakeholders and identify audience gaps, barriers and opportunities.
• Produce a concise report with prioritised recommendations for updating the strategy.

Skills

Audience development

Stakeholder consultation

Strategic review

Benchmarking

Evaluation

Job description

South West Heritage Trust is seeking an experienced consultant to undertake a focused review of its Audience Development Strategy, aligned with the Trust’s new Five-Year Strategy. The work will support strengthening audience insight, broadening engagement, and increasing impact across Somerset and Devon.

The commission will include a light-touch review of existing audience data and benchmarking, consultation with external stakeholders, identification of gaps and opportunities, and a concise