Audience Research Consultant

Harewood House Trust Ltd; Leeds; On-site; GBP 65,000 - 111,000; Full time

Job summary

Harewood House Trust invites an experienced Audience Research Consultant to help shape future visitor experiences. The role focuses on understanding current and potential audiences, motivations, barriers and loyalty within the context of the Bakehouse redevelopment and wider Harewood landscape.

The project, supported by The National Lottery Heritage Fund, seeks practical, measureable recommendations and an audience framework to inform delivery and funding applications, with a track record in

Responsibilities

• Establish an audience baseline and identify priority audiences.
• Understand visitor motivations, barriers, satisfaction and loyalty.
• Research current, lapsed and non-visitors, including underrepresented audiences.
• Explore opportunities around admissions, membership, programming and visitor income.
• Identify how the Bakehouse and landscape offer can attract and engage audiences.
• Turn research into practical recommendations, measures and an audience framework for project delivery and application.

Job description

Harewood House Trust is seeking an experienced Audience Research Consultant to help us understand our current and potential audiences and shape the future visitor experience at Harewood.

As part of Reimagining Harewood, supported by The National Lottery Heritage Fund, we are planning to transform the visitor arrival experience, restoring the Grade II listed Bakehouse as a new visitor centre, improving routes and interpretation, and reconnecting visitors with Harewood’s landscape and heritage.

We’re looking for a consultant with strong experience in heritage or cultural audience research to:

Responsibilities

• Establish an audience baseline and identify priority audiences.
• Understand visitor motivations, barriers, satisfaction and loyalty.
• Research current, lapsed and non-visitors, including underrepresented audiences.
• Explore opportunities around admissions, membership, programming and visitor income.
• Identify how the new Bakehouse and landscape offer can attract and engage audiences.
• Turn research into practical recommendations, measures and an audience framework that can inform project delivery and our Heritage Fund Delivery Phase application.

We’re particularly interested in experience of The National Lottery Heritage Fund projects, capital developments, non-visitor research, audience diversification, pricing and membership.

If you’re an experienced audience research consultant with a track record of turning insight into meaningful change, we’d love to hear from you.