Health & Longevity Direct Response Copywriter

Immortals; Pathhead; Remote; GBP 45,000 - 65,000; Full time

Job summary

Immortals is hiring a direct response copywriter to join the Blueprint team. You’ll craft persuasive offers for supplements, producing copy across advertorials, landing pages, upsells, and ads.

You’ll distill each product story into compelling, compliant copy while collaborating with cross-functional teams, including legal, R&D, and media buyers. You’ll leverage AI tools to accelerate drafts, test hooks, and build writing frameworks, maintaining brand voice and high standards in a fast-paced

Qualifications

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands.
• Proven ability to improve conversion rates, ROI, and campaign effectiveness through optimized copy.
• Strong portfolio with samples of long form and short form copy, Facebook Ads, landing pages and listicles.
• Experience writing in a regulated industry, preferably health and wellness.
• Experience working with UGC creators.

Responsibilities

• Craft hooks, stories, and arguments to outperform control ads.
• Develop compelling claims and mechanisms that differentiate products while staying compliance-safe.
• Create and update customer personas to uncover triggers, objections, and motivators.
• Utilise research and surveys to extract insights and test copy hypotheses.
• Identify funnel gaps and optimize copy to maximize ROAS and LTV.
• Ensure all output reflects brand standards and complies with regulations.

Skills

Copywriting

Conversion

Storytelling

Regulatory

AI tools

Tools

Claude

ChatGPT

Job description

Immortals is hiring a direct response copywriter to join the Blueprint team. You’ll craft persuasive offers for supplements, producing copy across advertorials, landing pages, upsells, and ads.

You’ll distill each product story into compelling, compliant copy while collaborating with cross-functional teams, including legal, R&D, and media buyers. You’ll leverage AI tools to accelerate drafts, test hooks, and build writing frameworks, maintaining brand voice and high standards in a fast-paced