Senior Direct-Response Copywriter

Qoves Inc.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

QOVES in London is seeking a Senior Direct-Response Copywriter to own the copy for high-performing campaigns. You will craft advertorials, long-form sales pages, VSL scripts, and social copy, working with media buyers to optimize ROAS.

You’ll develop angles, hooks, and full funnels from first impression to purchase, using DR frameworks to drive revenue. On-site collaboration with the growth team is essential.

Qualifications

• 5+ years writing direct-response copy with provable revenue results.
• Native-level English with ability to shift from clinical authority to warmth.
• Deep knowledge of DR frameworks (PAS, AIDA, Schwartz’s awareness stages).
• Experience with high-AOV products and consultative funnels.
• Beauty, skincare, aesthetics, or adjacent verticals (supplements, anti-ageing).
• Comfortable with platform compliance constraints in beauty advertising.
• Strong research habit — mines reviews, interviews customers, builds swipe files.

Responsibilities

• Write advertorials, long-form sales pages, and VSL scripts and social media copy.
• Produce paid social ad creative across Meta, TikTok, YouTube, and native platforms.
• Develop angles, hooks, and full funnels from first impression to purchase.
• Work with media buyers and growth team, iterating quickly based on performance data.
• Own the copy side of testing — headlines, leads, mechanisms, offers.
• Present creative rationale clearly — explain why a hook or angle works.
• Ship work that is measured against ROAS and CPA, not vanity metrics.
• Produce at high volume: multiple ad variants, angles, and hooks weekly.

Skills

Direct-response copywriting

Native English

DR frameworks

High-AOV experience

Beauty/skin care focus

Platform compliance

Research mindset

Job description

About QOVES

QOVES is a technology company pioneering facial aesthetics, helping consumers make smarter beauty decisions. Every day, people make important decisions about their appearance based on guesswork or generic advice. We help them decide with clarity instead. Our platform gives customers a clear, science-backed understanding of their face, paired with bespoke advice on how they can look better. Our work reaches millions: more than 2.5 million people follow QOVES across platforms and most importantly, our customers are delighted, with 4.8 stars across 600+ reviews; we believe this reflects the care and sensitivity with which we approach everyone who comes to us for guidance. We're a profitable, growing company headquartered in Central London, with a team across the globe. What guides us is simple: people deserve more than one-size-fits-all advice when it comes to their appearance. Every decision we make (from the science behind our models to the way we communicate results) is grounded in evidence, responsibility, and a broad, inclusive understanding of beauty.

The Role

• We are hiring a Senior Direct-Response Copywriter to own the copy behind our highest-performing campaigns. This is not a brand-voice or content-marketing position. The successful candidate will have written copy that demonstrably generates sales through direct response funnels. You will operate in a high-output environment producing multiple ad variants, hooks, and angles on a weekly basis. Your work will span Meta, TikTok, YouTube, and native platforms, delivering advertorials, long-form sales pages, VSL scripts, paid social ad copy, and landing pages. Work is measured strictly against ROAS and CPA targets, rather than engagement metrics like impressions or likes.

What You'll Do

• Write advertorials, long-form sales pages, and VSL scripts and social media copy
• Produce paid social ad creative across Meta, TikTok, YouTube, and native platforms
• Develop angles, hooks, and full funnels from first impression to purchase
• Work directly with media buyers and the growth team, iterating quickly based on performance data
• Own the copy side of testing — headlines, leads, mechanisms, and offers
• Present your creative rationale clearly — explaining why a hook or angle works, not just delivering words
• Ship work that gets measured against ROAS and CPA, not vanity metrics
• Produce at high volume: multiple ad variants, angles, and hooks weekly
• Use performance data to iterate relentlessly — testing, learning, and making the next piece sharper

What We're Looking For

• 5+ years writing direct-response copy with provable revenue results
• Native-level English — able to shift from clinical authority to conversational warmth
• Deep knowledge of DR frameworks (PAS, AIDA, Schwartz's awareness stages)
• Experience with high-AOV products and consultative funnels
• Beauty, skincare, aesthetics, or adjacent verticals (supplements, anti-ageing)
• Comfortable with platform compliance constraints in beauty advertising
• Strong research habit — mines reviews, interviews customers, builds swipe files

Nice to Have

• Familiarity with facial aesthetics or cosmetic procedures space
• Experience with subscription/membership models
• Understanding of how creative connects to acquisition economics (blended CPA, payback periods)

Compensation and Logistics

Salary: Competitive, based on experience and portfolio strength, plus performance bonus

Location: Central London. On-site 5 days a week.

Reporting to: Chief Growth Officer.