Head, Performance Marketing

PicsArt, Inc.; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a dynamic tech company as the Head of Performance Marketing, leading user acquisition and growth initiatives. This role is pivotal in driving scalable growth through data-driven strategies across digital marketing channels. You will manage performance campaigns, optimize budgets, and collaborate with cross-functional teams to enhance customer value. With a focus on innovation, you'll leverage A/B testing and marketing automation tools to maximize campaign effectiveness. If you have a passion for digital marketing and a track record in leadership, this is the perfect opportunity for you to make a significant impact in a thriving creative platform.

Benefits

Open culture emphasizing feedback

Hybrid work model

Monthly well-being fund

Innovation and creativity fostering environment

Qualifications

• 7+ years in performance marketing with 3 years in leadership roles.
• Expertise in paid media platforms and analytics tools.

Responsibilities

• Develop and execute performance marketing strategies for user acquisition.
• Manage multi-channel paid campaigns and optimize for ROI.

Skills

Performance Marketing

Growth Marketing

Data-Driven Decision Making

Leadership

Analytical Skills

Communication Skills

Innovation

Tools

Google Ads

Meta

TikTok

YouTube

Google Analytics

AppsFlyer

Data-AI/Sensor Tower

Marketing Automation Tools

Job description

This is an exciting opportunity to join a fast-paced and dynamic tech company. Picsart is the world's #1 creative platform and social editing app with a huge 150+ million monthly active users and an install base of more than 1 billion.

Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.

By joining us, you will benefit from

• An honest, open culture that emphasises feedback and promotes professional and personal development.
• Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
• Well-being benefits (including a monthly well-being fund).
• An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.

You will

• Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth.
• Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks.
• Lead a team of marketers, providing guidance, setting KPIs, and driving execution.
• Analyze campaign performance, extract insights, and optimize for maximum ROI.
• Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend.
• Collaborate with product, data and creative teams to refine audience targeting, messaging, and overall campaign effectiveness.
• Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance.
• Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge.
• Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively.
• Report on performance metrics and provide strategic recommendations to executive leadership.

About you

• 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position.
• Proven track record of scaling user acquisition efforts in a fast-paced digital environment.
• Deep expertise in paid media platforms (Google Ads, Meta, TikTok, YouTube, etc.), attribution models, and analytics tools.
• Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower.
• Experience managing marketing budgets with a focus on efficiency and ROI.
• Ability to work cross-functionally and collaborate with product, design, and engineering teams.
• Strong leadership and team management experience, with the ability to mentor and develop talent.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Passion for innovation and staying ahead of digital marketing trends.

What we seek and value most in our candidates

• If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Picsart

Picsart is the world's largest digital creation platform. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company's powerful photo and video editing and generative AI tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators, and businesses, the app is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others.

We work on providing the best global benefits and support to our employees

For you and your family, to bring new perspectives, to leverage expertise and drive innovation, to encourage innovation and creativity, to celebrate milestones together, to create a stronger, more connected and productive team, to prioritize employee well-being and boost productivity, to accommodate work-life balance, and to reward long-term commitment.