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A leading company in data and technology is seeking a Head of Performance Marketing for a 6-month fixed-term contract. This role involves driving growth through performance channels such as Paid Search and SEO, managing a team, and aligning with the overall marketing strategy. The ideal candidate will have extensive experience in performance marketing and a strong track record in managing substantial media budgets.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
We're looking for an experienced Head of Performance Marketing on a 6 month fixed term basis to drive our growth programs using our core performance channels across Paid Search, SEO, Display and Affiliate Partnerships within our Consumer Services function.
Reporting directly to the Chief Marketing Officer (CMO), you will drive performance through paid channels and SEO to align with the overarching marketing strategy and acquisition goals whilst leading a team of 4-5 performance marketers and analysts.
We are at an important moment for the business to step change how consumers perceive our brand to drive our long-term growth goals. We're looking for someone who can manage immediate initiatives which deliver against sales targets across subscription and Marketplace products (e.g., Loans, Credit Cards) during this period of change.
We are looking for a marketing leader who balances effectiveness and efficiencies to deliver an optimized plan and high results.
Responsibilities:
Qualifications and experience:
Benefits package includes:
Our culture celebrates individuality. We prioritize DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering, and more. Recognized as one of the World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024, Experian is committed to creating an inclusive environment where everyone can succeed.
Experian is an Equal Opportunity and Affirmative Action employer. We value diversity and are dedicated to providing accommodations for individuals with disabilities or special needs.
Grade: C/EB7
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