Head of Wholesale

Make It Happen Recruitment; Cheltenham; On-site; GBP 90,000 - 110,000; Full time

Job summary

Our client, a luxury British brand, is seeking a Head of Wholesale to own this channel end-to-end from Cheltenham. You will define strategy, build and deepen relationships with premium retail partners, and open new doors across the UK, Europe, the US, the Middle East and beyond.

Based in Cheltenham, this pivotal commercial role requires exceptional relationship-building and a deep understanding of the premium lifestyle market, with a track record of leading wholesale teams and driving growth.

Qualifications

• Must have premium luxury contacts and a track record in wholesale.
• Strong relationships with premium retailers and partners across multiple regions.
• Deep understanding of the premium lifestyle market and luxury brand positioning.

Responsibilities

• Define and execute a wholesale growth strategy across the UK, Europe, US, the Middle East and beyond.
• Own, nurture and develop relationships with premium accounts including department stores and lifestyle retailers.
• Manage seasonal order books, sales targets and wholesale P&L with regular forecasting for the CEO and leadership.
• Lead and mentor the wholesale team from Cheltenham, building capabilities for growth.
• Collaborate with buying, merchandising and design to ensure range aligns with brand heritage.
• Represent the brand at trade shows, events, and showroom appointments as an ambassador for British heritage.
• Monitor market trends and competitor activity to inform strategy and identify whitespace opportunities.
• Coordinate with operations to ensure fulfilment and service levels exceed expectations.

Skills

Premium luxury contacts

Relationship building

Market understanding: premium

Wholesale leadership

Job description

Our client is a luxury British brand; they're looking for a Head of Wholesale to own this channel end-to-end. This is a pivotal commercial role, one where you'll set the strategy, build and deepen relationships with premium retail partners, and open new doors across the UK, Europe, the US, the Middle East and beyond.

Based in Cheltenham, a historic spa town and borough in Gloucestershire, England, located on the edge of the Cotswolds.

Salary up to 100K

Key Responsibilities

• Define and execute a wholesale growth strategy aligned with the brand's heritage positioning, identifying new account opportunities across the UK, Europe, US the Middle East, and beyond
• Own, nurture, and develop relationships with existing key accounts including premium department stores, independent country and lifestyle retailers, and equestrian trade partners —driving sell-through and long-term partnership value
• Manage seasonal order books, sales targets, and wholesale P&L, providing regular forecasting and performance reporting to the CEO and senior leadership team
• Lead and mentor the wholesale team, fostering a high-performance culture from the Cheltenham base and building capabilities to support the brand’s growth ambitions
• Collaborate closely with buying, merchandising, and design teams to ensure the wholesale range is commercially optimised, account-appropriate, and true to the brand’s British heritage DNA
• Represent the brand at trade shows, industry events, and showroom appointments, acting as a compelling ambassador for the brand’s British heritage story
• Monitor competitor activity, market trends, wholesale landscape to inform strategy and identify whitespace opportunities
• Work with operations and logistics teams to ensure fulfilment, delivery windows, and service levels consistently exceed account expectations
• You must have premium luxury contacts
• A deep understanding of the premium lifestyle market
• Exceptional relationship-builder, able to earn trust and create lasting partnerships with buyers and retail partners at all levels