Head of Ticketing

Park Theatre; Greater London; Hybrid; GBP 65,000 - 105,000; Full time

Job summary

Park Theatre is seeking a commercially minded and strategic Head of Ticketing to lead its ticketing operation, maximise sales and revenue, and deliver an excellent customer experience while supporting the Theatre’s access and audience development ambitions.

Reporting to the Sales & Marketing Director, the Head of Ticketing will be responsible for pricing structures and sales strategies, ensuring that commercial objectives are met while positioning Park Theatre within the marketplace and

Responsibilities

• Lead Park Theatre's ticketing operation and sales strategy.
• Analyse sales performance, industry trends and benchmarking to forecast performance.
• Develop proactive sales strategies for in-house productions and collaborations with third-party ticket agents to maximise revenue.
• Oversee the ticketing system (Spektrix) and CRM, ensuring effective use and ongoing development.
• Maintain and develop the online booking journey and maximise opportunities for memberships, ancillary sales and giving.
• Oversee the Box Office operation and ensure high standards of customer service.

Job description

Park Theatre is looking for a commercially minded and strategic Head of Ticketing to lead its ticketing operation, maximise sales and revenue, and deliver an excellent customer experience while supporting the Theatre’s access and audience development ambitions.

Reporting to the Sales & Marketing Director, the Head of Ticketing is responsible for Park Theatre’s ticketing operation, sales strategy, pricing and associated customer experience. They will take overall responsibility for pricing structures and sales strategies, ensuring that commercial objectives are met while positioning Park Theatre appropriately within the marketplace and supporting its ambitions around accessible pricing and audience development.

They will analyse sales performance, industry trends and benchmarking to identify patterns, forecast performance and inform strategic decisions. They will devise and deliver proactive sales strategies for in-house productions and runs in which Park Theatre has a financial interest, including the effective use of offers, dynamic pricing and third-party ticket agents to maximise revenue. They will provide regular sales reporting and analysis to the Executive team and visiting producers, bringing informed insights and recommendations to support both box office and wider financial objectives.

The Head of Ticketing will work closely with internal and visiting producers’ marketing teams to ensure that sales strategies complement and reinforce campaign milestones and overall objectives. They will maintain key relationships with external ticketing and technology partners, including Spektrix and third-party ticket agents, and will have responsibility for the effective use and development of the Theatre’s ticketing system and CRM.

They will maintain and develop the online booking journey, working with internal and external partners to ensure that the website and ticketing system provide an intuitive, efficient and sophisticated customer experience, while maximising opportunities for membership, ancillary sales and giving. They will oversee the Box Office operation, supporting the management, training and development of the team and ensuring consistently high standards of customer service.

Working closely with the Finance team, the Head of Ticketing will ensure that Box Office accounting and reporting are accurate and robust. They will bring strong commercial and financial acumen to the role, ensuring that ticketing practices support Park Theatre’s financial, charitable, access and audience development objectives.

Please submit a statement explaining, in no more than two sides of A4, what attracts you to the position and evidence of your ability to fulfil the role and meet the person specification. Please also submit a CV outlining your skills, experience and/ or training to date (no more than two sides of A4). Please complete an Equal Opportunities Monitoring Form here.

Park Theatre operates a Positive Action policy to aid in our endeavour to diversify our workforce. Any disabled candidates or candidates who identify as ethnically diverse who meet the essential criteria listed in the person specification will be guaranteed a first-round interview. If you feel that this applies to you, please include the following sentence at the end of your application letter: I would like my application to be considered under Park Theatre’s Positive Action policy.

• Ensuring our recruitment process is inclusive and accessible
• Communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job
• Anticipating and providing reasonable adjustments as required
• Supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work

If you have any questions or want to know more, please contact us at [e-mail] , or stop by our Box Office.

Disability Confident Committed Employer

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