Data, CRM & Sales Assistant

Exeter Northcott; Exeter; Hybrid; GBP 23,000 - 28,000; Full time

Job summary

Exeter Northcott Theatre is seeking a Data, CRM & Sales Assistant to join the Sales Team in the Marketing & Development Department. You will manage GDPR-compliant customer data, support CRM processes and build events in Spektrix, delivering accurate reports to inform sales and fundraising strategies.

You will work closely with the Data & Ticketing Manager, supporting data-led decision making while delivering high-quality customer service and contributing to audience development and

Qualifications

• Excellent attention to detail
• Strong organizational skills
• Good numerical and analytical abilities
• Experience working with data, spreadsheets or databases
• Proficient in Microsoft Office, especially Excel and Power BI
• Excellent written and verbal communication
• Proactive and collaborative
• Interest in CRM systems and data management
• Experience using Spektrix or similar CRM/database
• Experience producing reports or analysing data
• Experience documenting processes
• Availability to work occasional evenings and weekends

Responsibilities

• Maintain GDPR-compliant customer data within Spektrix
• Perform data cleansing, validation and QA for reliable reporting
• Support reporting, research and data analysis for the team
• Produce regular sales, audience and CRM reports using Spektrix and Excel
• Build, update and maintain events in the Spektrix system with accurate pricing and journeys
• Assist with testing and improvements of ticketing processes
• Sell tickets and handle customer enquiries with excellent service
• Promote memberships and other income opportunities
• Maintain knowledge of Exeter Northcott Theatre programme and services
• Contribute to process documentation and continuous improvement across the team
• Ensure data accuracy and accessibility for decision making

Skills

Data management

Data analysis

Excel

Power BI

CRM systems

Reporting

Attention to detail

Organization

Communication

Teamwork

Learning mindset

Evenings/weekends availability

Tools

Spektrix

Excel

Power BI

Job description

The Data, CRM & Sales Assistant is an integral member of the Sales Team within the Marketing & Development Department. Working closely with the Data & Ticketing Manager and Deputy Sales & Ticketing Manager, you will support the delivery of data-led sales, marketing and audience development activity.

The role focuses on maintaining the accuracy and quality of customer data, supporting CRM processes, building and maintaining events within the Spektrix ticketing system, producing reports and undertaking research that helps inform strategic decision making. By ensuring accurate data entry, reliable event setup and consistent processes, you will help provide the information that underpins ticket sales, fundraising, marketing and audience development, while delivering excellent customer service through the Box Office.

At Exeter Northcott Theatre, we value curiosity, collaboration and continuous improvement. This is an excellent opportunity for someone looking to develop a career in data, audience development and fundraising particularly in the charitable and arts sectors.

Terms & Conditions

Job Title: Data, CRM & Sales Assistant
Reporting to: Data & Ticketing Manager
Responsible for: N/A
Hours: 39 hours per week
Salary: £25,775
Holidays: 32 days (inc. statutory holidays) per annum

Key Duties & Responsibilities

1. CRM, Data & Reporting

• Maintain accurate, consistent and GDPR-compliant customer data within the Spektrix CRM.
• Carry out data cleansing, validation and quality assurance to support reliable reporting and customer communications.
• Support the Data & Ticketing Manager and Deputy Sales & Ticketing Manager with reporting, research and data analysis.
• Produce regular sales, audience and CRM reports using Spektrix and Microsoft Excel.
• Assist in analysing sales trends, customer behaviour and campaign performance to support data-led decision making.
• Support the administration of memberships, donations and audience segmentation.

2. Event Building & System Administration

• Build, update and maintain events within the Spektrix ticketing system, ensuring pricing, seating plans, promotions and customer journeys are accurate before events go on sale.
• Carry out quality assurance checks on all event builds to maintain the highest standards of data accuracy.
• Work collaboratively with Programming, Marketing and Front of House teams to ensure a seamless customer booking experience.
• Support testing, troubleshooting and continuous improvement of ticketing processes.
• Support sales campaigns through accurate system setup, reporting and administration.
• Sell tickets and respond to customer enquiries by telephone, email and in person, delivering excellent customer service.
• Promote memberships, donations and other income opportunities where appropriate.
• Maintain knowledge of the theatre’s programe, products and services.
• Assist with daily sales reconciliation, cash handling and other administrative duties as required.
• Help ensure an accessible and inclusive booking experience for all customers.

4. Process Improvement

• Create and maintain process documentation, guidance notes and standard operating procedures to support training, consistency and continuous improvement across the team.
• Identify opportunities to improve data quality, CRM processes and operational efficiency.
• Contribute ideas that enhance customer experience and support the effective use of Spektrix across the organisation.

5. General Responsibilities

• Maintain a working knowledge of Exeter Northcott Theatre’s programme and activities.
• Contribute to the delivery of the organisation’s strategic objectives.
• Attend staff meetings and training as required.
• Adhere to Exeter Northcott Theatre’s values, policies and procedures.
• Maintain confidentiality at all times.
• Ensure compliance with GDPR and data protection legislation.
• Undertake any other duties reasonably requested by the Data & Ticketing Manager, Deputy Sales & Ticketing Manager, Head of Marketing & Press or Directors.

NB: This job description represents a summary of the principal responsibilities of the role and is not intended to be an exhaustive list of duties. Responsibilities may evolve to meet the changing needs of Exeter Northcott Theatre.

Person Specification

• Excellent attention to detail, with a high level of accuracy and an eye for spotting inconsistencies.
• Strong organization skills with the ability to manage multiple priorities.
• Good numerical and analytical skills, with an interest in using data to support decision making.
• Experience of working with data, spreadsheets or databases through study, work experience or previous employment.
• Confidence using Microsoft Office, particularly Excel and/or Power BI or equivalent.
• Excellent written and verbal communication skills.
• A proactive and positive approach, with the ability to work collaboratively as part of a team.
• An interest in CRM systems, data management and continuous improvement.
• An enthusiasm for learning, developing new skills and contributing to the success of the team.
• An interest in the arts and an enthusiasm for theatre.
• Experience using a CRM, database or ticketing system such as Spektrix.
• Experience producing reports or analysing data through academic projects, placements or previous employment.
• Experience documenting processes or creating guidance notes.
• Availability to work occasional evenings and weekends.

NB: This job description represents a summary of the principal responsibilities of the role and is not intended to be an exhaustive list of duties. Responsibilities may evolve to meet the changing needs of Exeter Northcott Theatre.

About Exeter Northcott

Exeter Northcott is a city-wide organisation welcoming more than 100,000 people each year to live theatre and events at the Northcott Theatre on the University campus, and the Barnfield Theatre in the city centre. A registered charity, the Northcott offers a wide range of creative opportunities for and with the people of Exeter and Devon. These include year-round opportunities for young people through the Northcott Young Company; Elevate, a talent development programme for local artists and bespoke projects developed with community groups, schools, and other charities.

Exeter Northcott Theatre is a registered charity and is supported by the University of Exeter, Arts Council England and Exeter City Council.

Diversity & Inclusion

There continues to be a significant lack of diversity across the arts, with a pressing need to provide progression routes for talented people from backgrounds that are under-represented. Exeter Northcott Theatre is committed to playing its part in addressing this by putting inclusion at the heart of our recruitment processes, finding new ways to share the power and resources we have at our disposal, and fostering a working culture that is welcoming for all our team. We actively encourage people from all backgrounds to join us and positively impact our teams and working practice. We are particularly keen to receive applications from people of African and Caribbean heritage, people of South Asian, East Asian and South East Asian Heritage, deaf and disabled people, LGBTQ+ people, or those experiencing barriers due to their socioeconomic background.

All deaf or disabled candidates who demonstrate that they meet the essential criteria for this role will be invited for interview.